WHO YOU’LL WORK WITH
This role reports to the Senior Director of Brand Marketing for SEA&I and is part of the SEA&I Marketing leadership team. It works closely with media agencies, brand marketing partners, business units, and Nike Geo teams across Media, AdTech, and Partnerships.
Nike’s Asia Pacific & Latin America (APLA) region spans diverse, fast-growing markets across Asia-Pacific, India, and Latin America—each with distinct consumer behaviors and cultures. APLA plays a critical role in delivering innovative, locally relevant storytelling that aligns with global brand priorities.
APLA’s media function is integrated and locally led to reach consumers with precision and impact. This position leads Media for SEA&I—covering the Philippines, India, Thailand, Malaysia, Indonesia, and Singapore—and drives integrated marketing initiatives that accelerate brand and business growth. Strong execution depends on close partnership across Geo, Territory, Global, Brand, Creative, Digital Marketing, Retail, and Direct Business teams.
WHO WE ARE LOOKING FOR
Nike is seeking an experienced Paid Media Director to lead the development and execution of a best-in-class paid media program across Southeast Asia & India.
This role is a key member of the SEA&I Brand Marketing leadership team and is accountable for elevating the Nike brand through powerful storytelling while delivering measurable business growth. The ideal candidate brings deep curiosity—grounded in consumer insight analysis—a strong point of view on the evolving media landscape, and the ability to design rigorous test-and-learn approaches that translate data into clear, actionable insights.
This leader brings significant paid media and advertising expertise and partners seamlessly with brand management and creative teams to build integrated media strategies aligned to holistic marketing objectives. A strong understanding of the regional media ecosystem is essential, along with a passion for creating authentic Nike marketing that connects with athletes*, informed by culture and sport.
This individual is known for collaborative leadership, a deep connection to the Nike brand, and a track record of delivering innovative, full-funnel digital and traditional media plans that set the standard in-market. Success in this role requires using both qualitative and quantitative insights to proactively manage media investments and deliver meaningful business impact.
- Bachelor’s degree in marketing or related field
- Fluent in English
- 10–15 years in digital and online marketing
- Experienced people leader with success operating in matrixed organizations
- Deep expertise in digital and direct response marketing (Paid Social, Display, Video, Search, Affiliates, Custom Programs), ideally across e-commerce and multi-channel retail
- Strong knowledge of the Southeast Asia and India media landscape, with a proven record of results
- Demonstrated success connecting consumers to innovative brand experiences through data-driven optimization
- Strategic, thoughtful problem-solver with a consumer-first mindset
- Highly collaborative leader who works effectively across diverse, cross-functional teams
- Clear and compelling communicator with strong written, verbal, and presentation skills
- Passion for Nike’s mission and the power of sport
- Experience managing large-scale marketing budgets while consistently delivering against KPIs and revenue targets
- Strong cross-functional partnership across marketing, data, and technology teams
- Advanced analytical capability with hands-on experience across Digital Marketing, Retail Marketing, and AdTech
- Ability to build trust at all levels and clearly communicate priorities to senior leadership
- Growth-minded team player who drives innovation in a fast-evolving media environment
WHAT YOU’LL WORK ON
As Integrated Media Director, you will set the vision and lead execution for SEA&I media. You will drive Paid Media strategy in close partnership with Brand, Sport, and Product teams—aligning Always On and key Consumer Moments across Nike’s Owned ecosystem, including Nike Direct and Retail. You will leverage technology, data, and insights to optimize multi-million-dollar media investments, creating connected, seamless consumer experiences. Collaboration is core to this role as you partner closely with Territory Sport, Digital Marketing, Retail Marketing, and APLA Media teams. You will build strong relationships with senior marketing leaders, media partners, creatives, and channel experts to unlock new ways of driving awareness, demand, and engagement with Nike’s products, services, and experiences—fueling member acquisition and retention.
- Lead, mentor, and develop the integrated media team (two direct leads), establishing clear roles, strong processes, and a culture that supports growth and excellence
- Partner closely with media agencies to design and execute integrated media strategies and frameworks across SEA&I that align with brand and business objectives and defined KPIs
- Drive Always On/365 media and Consumer Moment planning and execution in collaboration with business teams
- Review campaign performance weekly to identify trends, opportunities, and optimizations, sharing clear insights with senior stakeholders
- Own accurate budget forecasting, tracking, and reconciliation across all media investments
- Serve as the senior media voice within the SEA&I Brand Marketing team, shaping and communicating integrated marketing plans across campaigns
- Clearly articulate media priorities, requirements, and trade-offs to SEA&I and APLA Geo marketing partners
- Represent the off-platform consumer by sharing insights and feedback with senior brand and creative leaders, ensuring best-in-class channel strategy and optimization
- Stay ahead of industry trends, platform innovation, and privacy considerations, continuously evolving tools, frameworks, and ways of working.
