Nanyang International School (NIS) is a private education institution providing quality education from Year 1 to Year 12. We focus on academic excellence while preparing students for international pathways.
We are seeking a hands-on, execution-driven Business Development & Marketing Manager to drive student recruitment growth across Asia and build a scalable marketing and enrolment system.
The Role
This is a build-and-execute role, not just strategy.
The candidate will be responsible for:
- Generating leads
- Converting enquiries into enrolments
- Building marketing systems (digital + offline)
- Supporting sales with high-conversion materials
The role requires strong execution ability across digital marketing, content, systems, and partnerships.
Key Responsibilities
1. Lead Generation & Marketing Systems
- Build and manage a comprehensive lead generation funnel (ads/content → enquiry → prospectus → follow-up → enrolment).
- Develop and manage the school website, including lead capture forms, autoresponder for automatic prospectus delivery, and video integration.
- Implement and manage CRM or tracking systems for enquiries and conversions.
2. Content & Social Media Execution
- Plan, produce, and publish content across platforms such as Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.
- Script and oversee video production, including student stories, school branding, and webinars.
- Manage a consistent content pipeline with weekly output.
3. Marketing Collateral & Conversion Assets
- Design and manage marketing materials including digital and print prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.
- Ensure all materials are optimized for conversion, not just branding.
4. Webinars, Events & Exhibitions
- Plan and execute webinars targeting international students (China, ASEAN, etc.).
- Manage registration, delivery, and post-event follow-up.
- Coordinate participation in education fairs and exhibitions.
5. Sales Funnel & Conversion Optimisation
- Track and improve the process from enquiries to applications to enrolments.
- Work closely with the sales/admissions team to improve conversion rates.
- Ensure timely follow-up of all leads.
6. Compliance & Regulatory Alignment
- Ensure all marketing materials and activities comply with EduTrust / CPE requirements and advertising/platform regulations, especially for China platforms.
7. Vendor & Project Management
- Source and manage external vendors such as designers, web developers, and videographers.
- Ensure timely and quality delivery of all marketing assets.
8. Performance Tracking & Reporting
- Track key metrics including cost per lead, cost per enrolment, and conversion rates by channel.
- Provide regular reports and recommendations for optimisation.
Requirements:
- Bachelor’s degree in Marketing, Business, Education, or a related field.
- Minimum 5 years of experience in education marketing or student recruitment.
- Proven ability to generate leads and drive enrolments.
- Hands-on experience with website management (basic CMS or coordination with developers), social media platforms (China and international), and content/video production.
- Strong understanding of international student recruitment markets, with preference for experience in China or ASEAN regions.
- Ability to read, write, and communicate effectively in both English and Chinese.
- Strong execution ability, able to work independently and deliver results.
Key Success Metrics:
- Number of qualified leads generated.
- Conversion rate from enquiry to enrolment.
- Cost per enrolment.
- Growth in international student numbers.
What We Are Looking For:
- A builder who can execute quickly and deliver measurable results.
- Someone comfortable working in a fast-paced environment with clear targets.
