Roles & Responsibilities
ABOUT THE ROLE
We are looking for a results-driven Marketing Manager to lead our new media and local media investment strategy. You will own end-to-end campaign planning and execution across emerging digital platforms and regional media outlets, working cross-functionally with creative, product, and data teams to maximize reach, engagement, and ROI.
KEY RESPONSIBILITIES
• Develop and execute integrated media strategies spanning new media channels (social, short-form video, KOL/influencer) and local/traditional media (OOH, print, radio, regional digital).
• Own annual media budgets; negotiate and manage relationships with media agencies, publishers, and platform partners.
• Lead campaign briefing, trafficking, optimization, and post-campaign analysis with a focus on measurable business outcomes.
• Monitor industry trends and emerging platforms; identify opportunities to pilot and scale new media formats.
• Collaborate with the creative team to ensure assets are tailored to each channel's audience and format requirements.
• Report campaign performance to senior leadership with clear insights and strategic recommendations.
• Mentor and develop junior marketing team members.
REQUIREMENTS
• 5+ years of experience in media planning, buying, or integrated marketing, with hands-on exposure to both digital and offline channels.
• Proven track record managing multi-channel campaigns and sizable media budgets.
• Deep understanding of new media ecosystems (social platforms, content marketing, influencer marketing).
• Experience with local/regional media buying and an appreciation for audience nuances across markets.
• Strong analytical skills; proficiency with marketing analytics tools (e.g., Google Analytics, Meta Ads Manager, or equivalent).
• Able to work on weekend and public holiday.
