Responsibilities
Campaign Execution
• Assist in the planning and execution of end-to-end field marketing campaigns, including content marketing, tradeshows, sponsorships and close loop marketing.
• Help coordinate logistics, pre- and post-event marketing activities, and on-site execution to ensure successful campaign delivery.
• Collaborate on content creation, including copywriting for emails, social media posts, and promotional materials.
Data-Driven Marketing & Performance Analytics
• Establish and optimize a data-driven marketing framework to guide strategic decision-making.
• Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.
• Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).
• Provide insights to enhance audience targeting, segmentation, and engagement strategies.
Business Alignment & Marketing Cadence
• Develop a structured marketing cadence aligned with business objectives.
• Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.
• Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.
• Train marketing teams on running reports and executing tasks within marketing automation programs.
• Deploy and train regional teams on new tools and processes introduced by the global marketing team.
Pipeline Health & Demand Waterfall Management
• Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.
• Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.
• Identify bottlenecks in the conversion funnel and implement corrective strategies.
Return on Marketing Investment (ROMI) & Conversion Optimization
• Track and analyze marketing ROI, ensuring accountability for marketing spend.
• Implement best practices for optimizing lead conversion and customer acquisition costs.
• Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.
Email Automation & Nurture Programs
• Track and analyze automated email nurture workflows to improve engagement and conversions.
• Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.
• Ensure compliance with data privacy regulations and best practices in email marketing.
Requirements
• Bachelor degree in Marketing, Business, Analytics, or a related field.
• 10+ years of experience in marketing operations, demand generation, or digital marketing.
• Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.
• Experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls.
• Proficiency in Salesforce CRM system and Salesforce Marketing Account Engagement marketing automation platform.
• Excellent stakeholder management and ability to align marketing strategies with business goals
• Strong leadership and team management skills with a focus on operational excellence.
Licence no: 12C6060