ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.
For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.
Job Summary
Reporting to the VP Brand Strategy & Marketing Communications, the Manager, Brand Communications is responsible for shaping and delivering clear, consistent and on-brand communications across Frasers Hospitality’s corporate brand and portfolio of operating brands.
This is a hands-on role with a strong strategic lens, shaping the narrative, safeguarding the brand, and leading communications end to end across internal, external and stakeholder touchpoints.
Job Description
1. Brand Communications & Governance
- Act as brand custodian across Frasers Hospitality and its brands, ensuring consistency in tone of voice, messaging and visual expression across all communications.
- Develop, maintain and evolve brand style guides, including messaging principles, editorial guidelines and brand application for corporate and marketing communications
- Review key communications to ensure alignment with brand strategy and positioning
- Partner with brand strategy and experience teams to translate brand frameworks into practical communications tools
2. Brand Campaigns & Storytelling
- Support the development and execution of brand and marketing campaigns, in collaboration with brand, marketing and digital teams
- Lead the communications and storytelling aspects of campaigns, including campaign narratives and key messages.
- Ensure campaigns are expressed consistently across markets while allowing for local relevance
- Collaborate with the broader team to conceptualize, develop, and execute engaging brand content and campaigns.
3. Internal and External Communications
- Plan and deliver internal communications that build alignment and engagement across the organisation.
- Support leadership communications, including press materials, speeches, event content, and partner communications.
- Ensure brand consistency across all communications channels.
4. Public Relations and Media Support
- Assist in executing PR initiatives and media relations efforts.
- Coordinate with PR agencies on press releases, media pitching, interview coordination, and event support.
- Monitor media coverage, track sentiment, and prepare regular reports on PR outcomes.
5. Other Responsibilities
- Perform any other duties and responsibilities assigned by the supervisor in support of team and business objectives.
Key Qualification
- Bachelor's degree in Communications, Marketing, Media, or a related field.
- 7 - 10 years of experience leading brand and communications work within a multi-brand, multi-stakeholder organisation, with exposure to both corporate and consumer-facing brands
- Proven experience shaping and governing brand voice, messaging architecture and communications standards, and embedding them across teams, partners and markets
- Strong command of written communication, with the judgement to adapt for leadership, owners, employees and external stakeholders
- Track record of contributing to or leading brand and marketing campaigns, with a clear understanding of how storytelling supports commercial and reputational objectives
- Strong senior stakeholder management skills
Diversity brings us closer to the communities we serve.
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.
