Role Objective
 To plan, create, and execute engaging social media content that builds brand awareness, supports marketing campaigns, and drives customer engagement. This role includes hands-on photography, basic video content, and regular posting across key social media platforms.
Key Responsibilities
 Social Media & Content
·       Plan and manage daily content for social media platforms (e.g. Instagram, Facebook, TikTok)
·       Create engaging posts, captions, stories, and short-form content aligned with brand tone
·       Schedule and publish content according to the marketing calendar
·       Monitor comments, messages, and basic community engagement
·       Track content performance and prepare simple monthly reports
 Photography & Visual Content
·       Take food, beverage, outlet, and lifestyle photos for social media use
·       Conduct simple on-site photo shoots at outlets or brand events
·       Perform basic photo editing (lighting, colour correction, cropping)
·       Ensure all visuals follow brand guidelines and visual standards
 Campaign & Team Support
·       Work closely with Marketing, Operations, and Outlet teams
·       Support promotions, new product launches, and brand campaigns
·       Assist with short video content (Reels, TikTok, simple edits) when required
Job Requirements :
 ·       Diploma/Degree in Marketing, Communications, Media, or related field
·       1-2 years of experience in social media management or similar role
·       Strong understanding of social media platforms and trends
·       Proficiency in photography and basic photo editing
·       Familiarity with video editing tools
·       Good communication and teamwork skills
·       Able to work independently and manage multiple tasks
·       Experience with social media analytics a plus