Role Objective
To plan, create, and execute engaging social media content that builds brand awareness, supports marketing campaigns, and drives customer engagement. This role includes hands-on photography, basic video content, and regular posting across key social media platforms.
Key Responsibilities
Social Media & Content
· Plan and manage daily content for social media platforms (e.g. Instagram, Facebook, TikTok)
· Create engaging posts, captions, stories, and short-form content aligned with brand tone
· Schedule and publish content according to the marketing calendar
· Monitor comments, messages, and basic community engagement
· Track content performance and prepare simple monthly reports
Photography & Visual Content
· Take food, beverage, outlet, and lifestyle photos for social media use
· Conduct simple on-site photo shoots at outlets or brand events
· Perform basic photo editing (lighting, colour correction, cropping)
· Ensure all visuals follow brand guidelines and visual standards
Campaign & Team Support
· Work closely with Marketing, Operations, and Outlet teams
· Support promotions, new product launches, and brand campaigns
· Assist with short video content (Reels, TikTok, simple edits) when required
Job Requirements :
· Diploma/Degree in Marketing, Communications, Media, or related field
· 1-2 years of experience in social media management or similar role
· Strong understanding of social media platforms and trends
· Proficiency in photography and basic photo editing
· Familiarity with video editing tools
· Good communication and teamwork skills
· Able to work independently and manage multiple tasks
· Experience with social media analytics a plus