Support online sales operations, marketing, and web management to enhance user experience and drive revenue
. Typical responsibilities include managing product listings, analyzing web traffic/sales data, supporting digital marketing campaigns (SEO/social media), and performing market research.
Key tasks often involve:
Operational Support & Merchandising
- Product Listings: Uploading, updating, and optimizing product descriptions, images, and prices on platforms like Lazada, Shopee, Tiktok or Amazon.
- Website Maintenance: Supporting CMS updates and conducting User Acceptance Testing (UAT) to ensure smooth functionality.
- Inventory Management: Coordinating stock levels with marketing campaigns.
Digital Marketing & Content
- Content Creation: Writing engaging content for products and scheduling social media posts.
- Campaign Support: Executing digital marketing initiatives, including email marketing and setting up promotional banners.
- SEO Optimization: Assisting with keyword research and updating metadata to improve search rankings.
Analytics & Strategy
- Reporting & Analysis: Tracking KPIs, including sales data and website traffic using tools like Google Analytics to generate actionable insights.
- Competitor Analysis: Monitoring competitors’ digital activities to identify market trends and best practices. [1, 2, 3]
Required Skills & Experience
- Tools: Familiarity with MS Office (especially Excel), social media platforms, and e-commerce platforms (e.g., Shopify, Lazada, Shopee).
- Skills: Strong communication, attention to detail, and a marketing or business mindset.
