Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our opportunity:
At Restaurant Brands International (RBI), we are building iconic brands with ambitious growth plans - and we believe great people are at the core of that journey.
The Area Franchise Lead (“AFL”) is a high-visibility, high-impact role which directly influences the continued growth and performance of Tim Hortons across the Asia Pacific region, with strong focus on the Korean market.
Reporting to the General Manager, Tim Hortons, APAC, you will work at the intersection of strategy, business development and execution, managing franchisee relationships, solving business challenges and helping shape the growth of an iconic global brand across some of the world’s most dynamic and strategic markets. You will partner with franchise partners and cross-functional stakeholders (including Operations, Development, Marketing, Finance, Procurement and Supply Chain) to drive commercial results and scale the business.
You will gain end-to-end exposure across all key business levers - from operations and marketing to development and financial performance - while playing a critical role in expanding the brand’s footprint.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.
Your Roles and Responsibilities:
Be a Trusted Partner to Franchisees
- Act as the primary bridge between corporate and franchise partners, ensuring alignment on business priorities and brand standards
- Build strong, long-term relationships and serve as the go-to advisor across marketing, operations, development, procurement, and quality
- Lead regular business reviews with franchise leadership teams, providing insights and driving performance conversations
- Ensure consistent execution of brand standards and policies, while enabling franchisees to succeed in their local markets
Drive Sales Growth & Profitability
- Shape and deliver regional growth strategies, aligning stakeholders and franchise partners behind clear, actionable plans
- Evaluate the effectiveness of marketing campaigns, promotions, and digital initiatives, optimizing for maximum impact
- Provide commercial and financial insights (ROI, pricing, costs, breakeven analysis) to support key business decisions
- Maintain strong understanding of the competitive landscape and consumer trends to continuously refine strategy
Elevate Restaurant Operations & Guest Experience
- Partner with franchisees to enhance operational excellence, focusing on guest satisfaction, speed of service, and consistency
- Use data, tools, and insights to identify root causes and unlock performance improvements
- Drive improvements across digital and off-premise channels, adapting to evolving customer behaviors
- Translate insights into clear action plans and ensure disciplined execution
Lead Cross-Functional Execution
- Collaborate closely with cross-functional teams, coordinating stakeholders and managing timelines to ensure execution of strategic initiatives and market priorities
- Act as a connector and problem-solver, bringing teams together to drive outcomes
Drive Network Growth & Development
- Support franchisees in expanding their footprint
- Manage pipeline of openings, remodels, and closures, and proactively identify and resolve roadblocks to accelerate development and improve asset performance
Your skills & experience:
- At least a bachelor’s degree in business, finance, engineering, or a related field; MBA beneficial (but not required).
- 5-10 years of experience in business management, operations, strategy, consulting, or corporate development; experience with QSR or franchise-based business models is a strong advantage.
- Previous working experience in the Asia Pacific region, with an understanding of regional market dynamics.
- Strong analytical and problem-solving capabilities, with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with a track record of building trust and driving alignment with business partners, cross-functional teams and senior stakeholders.
- Proficiency in Excel and PowerPoint (ability to structure analysis and present insights clearly).
- Comfortable operating in a fast-paced, high-performance environment, both independently and collaboratively.
