Digital Content & Social Media Executive (Bilingual – Chinese/English)
Full-time
Senior Executive
2 months ago
Responsibilities:Plan, create and publish engaging bilingual content (English + Chinese) tailored for foreigners learning basic Chinese across platfor.....
Responsibilities:
- Plan, create and publish engaging bilingual content (English + Chinese) tailored for foreigners learning basic Chinese across platforms (e.g., Facebook, Instagram, TikTok)
- Develop and manage content calendars aligned with course launches, campaigns, and learning themes.
- Manage day-to-day social media activities, including posting, community engagement, and responding to comments/messages.
- Build and nurture an online learning community by engaging with parents, students, and adult learners.
- Develop content focused on real-life scenarios, such as Workplace communication (meetings) and daily conversations (ordering food, shopping, transport)
- Simplify Chinese language concepts into easy-to-understand, beginner-friendly formats
- Produce short-form videos (TikTok/Reels) teaching practical phrases, pronunciation, and cultural tips
- Adapt content for different audiences (Expats & working adults), beginners with no Chinese background, children aged 7 years old & above with fun and visual learning content.
- Collaborate with the team to ensure content is culturally relevant and easy for non-native speakers to understand.
- Support campaigns aimed at increasing app downloads from foreign users.
Requirements:
- Diploma or Degree in Marketing, Communications, Media, or a related field
- 1–2 years of experience in social media, digital marketing, or content creation (fresh graduates with strong portfolios may be considered)
- Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analytics tools
- Strong proficiency in English, with the ability to create clear and engaging content
- Proficiency in Mandarin to create and manage Chinese-language content for target audiences
- Experience managing social media platforms such as Instagram, TikTok and Facebook
- Basic skills in short-form video creation (e.g., TikTok, Instagram Reels)
- Ability to create content that is simple and accessible for non-native Chinese speakers
- Good understanding of social media trends and audience engagement strategies
- Strong communication and teamwork skills
- Experience in education, e-learning, or language learning content is a plus.
- Experience creating content for international or expat audiences is a plus.
We regret that only shortlisted candidates will be notified.
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