Key Responsibilities
• Build and manage a target list of ICP accounts
• Conduct outbound prospecting via calls, emails and LinkedIn to generate qualified meetings
• Qualify leads based on fit, need, key stakeholders and next steps; route qualified leads to the sales team
• Research and map buying committees and maintain accurate contact records
• Follow up on inbound leads promptly and convert them into qualified meetings where applicable
• Maintain consistent activity and follow-up cadence; keep accurate notes and pipeline hygiene in CRM
• Track outreach performance and contribute to improving messaging, sequences and playbooks
Requirements
• Diploma / Degree in Business, Marketing or related field
• 0–3 years of experience in B2B sales, lead generation or customer-facing roles (fresh grads welcome)
• Comfortable with cold outreach and high-volume activity (calls, emails, LinkedIn)
• Strong communication skills and attention to detail
• Self-motivated, coachable and resilient; able to work independently and as part of a team
• Familiarity with CRM and sales tools is a plus (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo)