GCL Global Holdings is a publicly listed entertainment group operating across game distribution, publishing, and IP commercialisation through its portfolio of subsidiaries, including Epicsoft Asia, 4Divinity, and other regional entities.
As the Group scales its publishing portfolio, regional distribution footprint, and IP ecosystem, we are building a unified, data-driven marketing function to drive sustainable growth, brand leadership, and market credibility.
We are seeking a Group Marketing Director to lead marketing at the Group level—powering commercial performance while strengthening GCL’s corporate brand and external reputation as a listed company.
Key Responsibilities
Group Marketing Strategy & Governance
- Own and drive Group-wide marketing strategy aligned with growth and value creation
- Establish marketing governance, planning cadence, and performance accountability across subsidiaries
Digital Growth & Performance Marketing
- Build scalable digital marketing engines across paid media, SEO/SEM, influencers, CRM, and lifecycle marketing
- Drive performance metrics including CAC, CPA, ROAS, and funnel optimisation
- Manage agencies and ROI reporting
Corporate Brand & Reputation
- Lead GCL’s corporate brand positioning and brand alignment across subsidiaries
- Oversee PR, corporate communications, and external market visibility
- Support corporate narrative and investor-facing messaging as a listed company
Go-To-Market & Launch Leadership
- Own GTM strategy for major game and IP launches across regions
- Drive structured campaign planning, localisation, and cross-functional execution
- Ensure post-launch performance tracking and optimisation
Partner & Commercial Enablement
- Lead co-marketing strategy with publishers, platforms, retailers, and distribution partners
- Partner with Sales and Publishing teams to drive demand generation and revenue impact
Marketing Investment & ROI
- Govern Group marketing budgets with clear ROI expectations
- Provide senior leadership with performance dashboards and investment insights
Requirements
· Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).
· 12–15+ years of senior marketing leadership in gaming, entertainment, or consumer tech.
· Proven track record in scaling digital marketing with measurable business impact.
· Strong leadership in multi‑market operations and agency ecosystems.
· Excellent stakeholder management and executive communication skills.
· Deep understanding of gamer mindset, communities, and market dynamics.
· Fluency in Mandarin (spoken and written) is required due to regional stakeholder engagement
