Position Title:
Commercial Manager
Reporting Line:
Reports to the Chief Executive Officer
Role Overview:
The Commercial Manager is responsible for driving sales growth and revenue performance within the assigned territory. This role focuses on direct-to-retail sales expansion, key account development, and execution of the Company’s commercial strategy, while ensuring alignment with overall business objectives.
Key Responsibilities:
Sales& Revenue Growth
- Lead and execute sales strategies to achieve revenue and growth targets within the assigned territory.
- Drive sales primarily through direct-to-retail channels and key customer accounts.
- Identify, develop, and secure new retail partners and commercial opportunities.
- Manage pricing, promotions, and commercial negotiations in line with Company guidelines.
Channel& Account Management
- Develop and manage approved sales channels in accordance with the Company’s commercial strategy.
- Build and maintain strong relationships with key retailers and strategic partners.
- Evaluate the use of distributors where direct sales are not commercially feasible and provide recommendations to management.
Market Development & Execution
- Execute go-to-market plans and sales initiatives to support product launches and market expansion.
- Monitor customer performance, sell-through data, and sales trends to optimize results.
- Work closely with internal teams to ensure effective execution of sales programs.
Market Intelligence & Reporting
- Track market trends, competitor activities, pricing, and customer behavior.
- Prepare regular sales reports, forecasts, and performance updates for management.
- Provide actionable insights to support commercial decision-making.
Budget& Performance Management
- Manage assigned sales budgets responsibly.
- Monitor performance against targets and recommend corrective actions where necessary.
Compliance& Representation
- Ensure all sales activities comply with applicable laws, regulations, and Company policies.
- Represent the Company professionally in all commercial and sales engagements.
Requirements& Qualifications:
- Minimum polytechnic diploma in Business, Sales, Marketing, or a related field.
- Minimum 7 years of experience in sales, commercial, or business development roles.
- Proven track record in driving sales growth and managing key retail accounts.
- Strong negotiation, communication, and relationship management skills.
-Commercially driven, results-oriented, and self-motivated.
- Experience in regional or international markets is an advantage.
Key Competencies:
- Sales leadership and execution
- Revenue and account management
-Negotiation and closing skills
- Commercial analysis
-Stakeholder management
- Results orientation
