Senior Marketing Executive
Full-time
Senior Executive
2 months ago
DUTIES& RESPONSIBILITIESMarketingResponsible for brand building and implementation of marketing campaigns (ATL, BTL and online) of assigned brands.Res.....
DUTIES& RESPONSIBILITIES
Marketing
- Responsible for brand building and implementation of marketing campaigns (ATL, BTL and online) of assigned brands.
- Responsible for the development of brand assets, point of purchase materials, digital marketing content, and communication collaterals.
- Review marketing campaign effectiveness through analysis of data, performance metrics, and insights
Trade Marketing
- Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channels to achieve sales objectives.
- Develop and conceptualise impactful in-store activation programmes.
- To conduct regular market visitations whenever required.
REQUIREMENTS
- Minimum diploma and above in marketing, business management or related fields.
- Minimum 3 years of relevant experience in consumer marketing, digital marketing, and proven experience in executing marketing and communication campaigns, preferably in B2C go-to-market execution.
- Good command of spoken and written English
- Relevant experience, preferably in the FMCG, health and beauty industries.
- Good project management and organisational skills, with the ability to multitask and prioritise work and projects.
- An experienced candidate may be considered for the Assistant Manager position.
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