Job Title: Customer Relations Manager
Role Overview
The Customer Relations Manager is responsible for leading, managing, and driving the performance of Customer Relations Officers across Kenko Wellness outlets. This role focuses on achieving sales targets, enhancing customer experience, and ensuring consistent service standards while developing a high-performing sales and service team.
Key Responsibilities
1. Team Leadership & Management
Lead, supervise, and coach CROs across all assigned outlets
Set clear sales targets and service expectations for the team
Conduct regular performance reviews, training, and mentoring
Develop staff schedules and ensure optimal manpower deployment
Foster a positive, motivated, and high-performance team culture
2. Sales & Revenue Growth
Drive outlet and overall company revenue through memberships, packages, and retail sales
Monitor daily, weekly, and monthly sales performance
Implement sales strategies, promotions, and upselling techniques
Ensure CROs consistently achieve individual and team targets
3. Customer Experience & Retention
Maintain high standards of customer service across all outlets
Handle escalated customer feedback, complaints, and service recovery
Develop loyalty programs and retention strategies
Ensure consistent brand experience aligned with Kenko Wellness standards
4. Operations & Reporting
Track and analyse sales data, conversion rates, and customer trends
Prepare performance reports for management
Ensure compliance with SOPs, pricing policies, and operational procedures
Work closely with outlet managers and therapists to align service delivery
5. Training & Development
Conduct onboarding and continuous training for CROs
Develop sales scripts, customer engagement techniques, and SOPs
Identify skill gaps and implement improvement plans
Job Requirements
Diploma/Degree in Business, Hospitality, or related field
Minimum 3–5 years experience in sales/customer service management (preferably in spa, wellness, beauty, or retail)
Proven track record in team sales performance and target achievement
Strong leadership and people management skills
Excellent communication, interpersonal, and problem-solving abilities
Ability to work in a fast-paced, multi-outlet environment
Data-driven mindset with strong analytical skills
Willing to work weekends and public holidays
Salary & Commission Structure
Base Salary
SGD $3,800 – $4,500 (depending on experience)
Commission Structure
1. Team Sales Commission
% based on total team revenue across outlets
2. Overriding Performance Bonus
Additional bonus based on overall outlet performance
Monthly / Quarterly KPI achievement
Tiered bonus
3. Incentives
Campaign bonuses (promotion periods)
High-performance team rewards
Annual performance bonus (based on company results)
Key Performance Indicators (KPIs)
Sales Performance
Total team revenue (monthly target achievement %)
Average sales per CRO
Package/membership sales conversion rate
Upselling and cross-selling performance
Team Performance
% of CROs achieving individual targets
Staff retention rate
Training completion and competency improvement
Customer Metrics
Customer satisfaction score (CSAT)
Customer retention rate / repeat visits
Complaint resolution time and quality
Operational Excellence
Adherence to SOPs and service standards
Reporting accuracy and timeliness
Outlet performance consistency
Success Profile (Ideal Candidate)
Strong sales leader, not just an administrator
Hands-on and able to drive results on the ground
Customer-centric mindset with a focus on long-term relationships
Able to balance revenue growth + service quality
Motivational leader who can push and inspire teams