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Katrin BJ Sdn Bhd

E-Commerce And Digital Marketing Executive

Full-time

Subang Jaya, Selangor

1 week ago

The ideal candidate will have proven experience in managing online marketplaces, executing AI-powered marketing strategies, and enhancing customer journeys through CRM and marketing automation. You will be responsible for driving digital growth through B2B and B2C initiatives, managing end-to-end e-commerce operations, and optimizing performance across multiple platforms.

Key Responsibilities:

E-Commerce Operations

Plan and execute effective marketplace strategies across Shopee, Lazada, TikTok Shop, and other platforms.
Manage and optimize product listings, pricing, and promotional activities to increase visibility, conversions, and sales.
Coordinate inventory management, order processing, and logistics to ensure seamless operations and cost efficiency.
Monitor store health and resolve listing issues including suspensions, blocked products, and catalog errors.

Performance Marketing & Automation

Plan and execute digital marketing campaigns with a focus on SEO, SEM, and keyword advertising to boost product ranking and sales.
Analyze campaign performance (ROAS, CTR, CPC) and fine-tune marketing strategies accordingly.
Leverage AI-driven tools (e.g., chatbots, WhatsApp automation) to enhance customer engagement and lifetime value.

CRM & Lifecycle Marketing

Develop and manage CRM strategies using tools like FunnelKit, WordPress, and WhatsApp automation.
Design and implement end-to-end lifecycle marketing journeys for customer retention and upselling.
Monitor user behavior and segment audiences for personalized experiences and remarketing campaigns.

Content & Branding

Create compelling, visually engaging content including mockups, copywriting, and video promotions.
Plan and execute campaign strategies around major sales events (11.11, 12.12, festive periods).
Ensure consistency in branding and tone across all customer touchpoints.

Requirements:

Minimum 3–5 years of experience in digital marketing, e-commerce, or online retail.
Hands-on experience with Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
Familiar with SEO/SEM, Google Ads, keyword research tools, and marketplace analytics dashboards.
Experience with CRM tools, WhatsApp automation, WordPress, or equivalent marketing automation platforms.
Proficient in English and Bahasa Malaysia, candidates who are able to communicate in Mandarin will be an added advantage.
Strong data analysis skills with a problem-solving mindset.
Ability to work independently and collaboratively in a fast-paced environment, including remote team coordination.

Preferred Qualifications:

Experience in cross-border e-commerce and supplier coordination (e.g., Amazon, Taobao, 1688).
Knowledge of AI marketing tools or chatbot integrations.
Background in B2B and B2C marketing strategies.

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