Company Overview / Employee Value Proposition
W NETWORK PRIVATE LIMITED is a regional company that is active in the distribution and retail of smart mobile devices and lifestyle electronics in Asia, with extensive operations in Singapore. It’s W mission to enable and enhance connection for people in Singapore and across Southeast Asia. We aim to be the brightest provider of connection devices and services, and to serve with a caring touch. We believe that achieving the best outcomes for our stakeholders – including customers, partners and shareholders – involves taking a principled approach to business.
Job Summary
Support brand strategy development and execution to drive market presence and sales growth. Collaborate with cross-functional teams to enhance brand awareness, maintain brand consistency, and optimize brand promotion activities across digital and traditional channels.
General Manager / Head of Brand & GMV (Singapore)
We are hiring a senior, hands-on commercial leader to build and scale a well-known China IPO consumer brand in Singapore, owning brand, omnichannel sales, GMV planning, margin control, and end-to-end operations.
This is a full ownership role, accountable for 2026 GMV targets, from strategy to execution — online and offline.
What You Will Own
Brand & Market
Omnichannel GMV
Online: TikTok Shop, Lazada, Shopee, Amazon, brand website (DTC)
Offline: KA channels, exhibitions, pop-ups, brand stores, group-buy
Build and execute annual GMV plan by channel
Commercial & Margin
Own pricing, promotions, and channel margin
Balance growth, profitability, and long-term brand value
End-to-End Operations
Oversee fulfilment, warehouse, logistics
Own customer service, returns, repair & aftersales
Ensure operations scale with GMV — without margin leakage
Leadership
Act as single owner across sales, marketing, ops, and partners
Build a lean, execution-driven team
Report directly to CEO / HQ with clear GMV & P&L metrics
What We’re Looking For
8–12+ years in consumer brand / omnichannel / GMV-driven roles
Proven ownership of GMV targets and margins
Strong understanding of SEA e-commerce ecosystems
Experience working with China brands / China HQ (IPO brand a plus)
Comfortable being hands-on, fast-moving, and accountable
This Role Is NOT For You If
You only manage one function (marketing / ops / sales only)
You avoid owning numbers and results
You prefer stability over building from scratch
This role owns the GMV. No excuses — but no ceiling.
