About Centre for Fathering
Centre for Fathering (CFF) is a Singapore non-profit founded in 2000. We promote active fathering, strengthen families, and address issues arising from fatherlessness.
We champion the national Dads for Life and Mums for Life movements, and lead flagship initiatives including Back to School With Dad, Celebrating Fathers, Eat With Your Family Day, and Great Companies for Dads Awards.
Why This Role Matters
• Shape the national conversation on fatherhood and family life in Singapore.
• Translate programme impact into stories that move policymakers, corporate partners, donors, and families.
• Build the public voice of a25-year-old movement as father-inclusive culture gains ground across workplaces, schools, and communities.
Position Summary
The SeniorManager, Communications and Public Relations leads CFF's strategic positioning and public voice, shaping narratives that advance father-inclusive culture, strengthen brand credibility, and inspire public support.
We are looking for an exceptional writer and storyteller who can turn programme outcomes into human-centred stories, with strong editorial judgement and a visual eye to direct design output from in-house and agency partners.
Familiarity with the evolving role of fathers in Singapore is a strong advantage. The role partners with leadership, programme teams, creative partners, and media to drive integrated communications across earned media, digital, campaigns, and thought leadership.
Key Responsibilities
1. Strategic Communications and Editorial Leadership
• Develop and execute CFF'sintegrated communications strategy, aligned to organisational and fundraising priorities.
• Position CFF as a leading voice in fathering and family development through research-backed narratives.
• Advise the CEO and leadership on public messaging, and draft speeches, op-eds, forewords, and high-level correspondence.
• Translate programme insights into human-centred impact stories and publishable narratives.
• Oversee newsletters, the annual report, and donor communications, ensuring editorial consistency across channels.
• Partner with digital teams to align messaging with CRM segmentation and audience lifecycles.
• Use AI-assisted tools responsibly for research, drafting, and media monitoring, upholding accuracy and source verification.
2. Media Relations and Public Engagement
• Build relationships with journalists, editors, and media partners across mainstream and vernacular platforms.
• Develop press releases, pitches, Q&A documents, and interview briefs for spokespersons.
• Secure meaningful coverage tied to campaign moments and thought leadership opportunities.
• Report media performance to management and the board — reach, sentiment, and message pull-through.
• Identify commentary opportunities in national discussions on family, parenting, and workplace culture.
3. Campaigns, Brand, and Creative Direction
• Lead communications plans for national initiatives (for e.g., Celebrating Fathers, Back to School With Dad)and fundraising campaigns.
• Direct visual storytelling with designers, videographers, and creative agencies. Graphic design execution is not required, but strong visual judgement and the ability to brief and critique creative output are essential.
• Align message, design, and audience across social, website, EDM, and print.
• Own the master content calendar and set the editorial rhythm across platforms.
4. Stakeholder and Partner Communications
• Develop messaging frameworks for corporate, community, and government stakeholders.
• Align Dads for Life and Mums for Life communications so both reinforce a coherent CFF brand.
• Craft fundraising and donor stewardship narratives with the development team.
• Coach internal teams on message discipline, tone of voice, and brand standards.
What We Are Looking For
Required
• Bachelor's in Communications, Journalism, Marketing, or related field.
• 6–8 years in strategic communications, PR, or editorial roles.
• High-quality writing across long-form and short-form formats (portfolio or samples required at application).
• Track record engaging senior stakeholders and securing earned media.
• Familiarity with Singapore's media landscape.
• Sound editorial judgement and ability to work independently in a lean team.
Advantageous
• Experience in non-profit, public sector, or purpose-driven organisations.
• Working knowledge of parenting, fathering, or family development issues.
• Comfort with AI-assisted content, analytics, and media monitoring tools.
• Bilingual in English and Mandarin, Malay, or Tamil for vernacular media.
How to Apply
Email your CV,a one-page cover note, and two to three writing samples (or a portfolio link)to hr@fathers.com.sg. Shortlisted candidates may be invited to a writing exercise.
