Develop, plan, execute and monitor online and offlinemarketing communication activities in support of the different business units.
· Create and develop marketingmaterials to support marketing campaigns in leads generation.
· Identify and coordinate withmedia owners, partners and vendors for advertising, editorial and brandbuilding opportunities.
· Liaise and provide timelyupdates to partners, clients and stakeholders on all marketing communicationchannels.
· Identify, maintain, and upkeepthe databases for membership and leads generation.
· Create and monitor socialmedia initiatives by capturing and analysing data/metrics, insights, and bestpractices, and continuously seek avenues for improvement.
· Curate relevantcontent/information on social media platforms to enhance brand identity andengagement with customers in a timely manner.