Key Responsibilities:Campaign management & executionSupport the planning and execution of integrated marketing campaigns aligned with business goals.D.....
Key Responsibilities:
Campaign management & execution
Support the planning and execution of integrated marketing campaigns aligned with business goals.
Design and implement campaign mechanics, incentives and promotional strategies to drive user acquisition and revenue growth.
Manage and optimise external marketing channels, including affiliate partners, influencers, media collaborations, strategic partnerships and events to maximise campaign reach and effectiveness.
Oversee vendors, merchandise production and third parties for the organisation of offline events and activations.
Data-Driven Strategy Development and Optimization:
Closely monitor and analyze key performance metrics across channels and partnership initiatives (e.g. traffic acquisition, conversion rates, ROI).
Use data insights to accurately assess partnership value and continuously optimize channel strategies, collaboration models, and resource allocation to ensure clear, efficient business direction.
Track market and competitor trends to adapt plans, seize opportunities and mitigate risks.
Key Requirements:
At least 5 years of experience in marketing for a financial institutional or tech company.
Proven track record in driving user acquisition or revenue growth.
Prior experience in managing affiliates, influencers and media partners is preferred.
Strong results orientation and resilience: Highly goal-driven, able to perform under pressure, overcome challenges, and remain persistent in driving partnerships to deliver measurable outcomes.
Excellent independence and collaboration skills: Capable of managing the full partnership process independently while also working effectively across internal teams to mobilize resources and support execution.
Solid data analysis and strategic thinking: Proficient in using data to identify issues, evaluate opportunities, and formulate and adjust actionable business strategies.
Outstanding business communication and negotiation skills: Strong interpersonal awareness and persuasion skills, with the ability to build stable, long-term partner relationships.
Bachelor’s degree in marketing, business or finance.
Fluency in both English and Chinese as working languages.
Knowledge of investment and trading products (shares, ETFs, options and futures) is a strong bonus.
Proficient in office productivity software and data analysis tools.
