Digital Growth & AI Content Associate
2 months ago
WALA is a tech-forward wine and spirits company. We are looking for our first AI digital marketing hire—not an "expert," but a Fast Learner who treats.....
WALA is a tech-forward wine and spirits company. We are looking for our first AI digital marketing hire—not an "expert," but a Fast Learner who treats AI as a second brain. You will be responsible for launching a boutique French whisky products and managing content for our 1,000-SKU wine portfolio, and scaling our proprietary WALA Connect dispenser tech.
We don't care about your years of experience; we care about your speed, taste, and ability to master new AI tools.
Core Responsibilities
Digital twin for Whisky And Wine: Use AI to execute a "Digital-Only" launch of premium French whisky and wine. No traditional sales—just smart, targeted digital storytelling.
Mass Content Production: Use AI tools (ChatGPT, Midjourney, Sora/Veo) to generate "Bordeaux-speak" copy, high-end lifestyle photography, and cinematic videos for over 1,000 wine SKUs.
E-Commerce Mastery: Manage the WALA Signature Collection on Shopee, VIVINO and our web store. Use AI to optimize SEO, descriptions, and customer engagement.
B2B Tech Marketing: Assist the Director in creating AI-powered pitch decks for WALA Connect to be placed in luxury hotels and restaurants.
Performance Tracking: Monitor ad spend (ROAS) and customer acquisition costs using AI-driven analytics.
Requirements (The "Fast Learner" DNA)
AI Native: You are already using AI (ChatGPT, Claude, Canva AI, etc.) in your daily life to work faster.
High Aesthetic Taste: You can tell the difference between "beer", "whisky" and "wine." You can guide AI to produce "Chic" visuals.
Agility: You aren't afraid to learn a new tool on Monday and have a full campaign running by Wednesday.
Communications: Strong command of English with the ability to "prompt" AI to write in various tones (from technical sommelier to hype-driven spirits enthusiast).
Fresh Graduates: Open to Polytechnic or University graduates with a portfolio of AI-assisted projects (even personal ones).
Why Join Us?
Direct Impact: You report directly to the Director. No red tape.
Tech Stack: We provide the budget for all the top-tier AI tools you need.
The "WALA" Bonus: Your hard work is directly rewarded through a Year-End Performance Bonus tied to bottle sales and tech placements.
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