Job Scope
Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
Create content to boost online brand awareness and help drive engagement, traffic and leads.
Manage social media’s back end – Meta Business Suite
Maintain and keep website pages and social platforms updated with the latest promotions/information.
Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
Produce engaging and creative social media content to increase social media presence
Set up conversion and event tracking on the website and across various digital platforms
Monitor marketing channels and marketing metrics to develop marketing reports
Compile digital marketing analytics reports and develop optimization plans
Manage and maintain Shopee and Lazada page etc for sales of in-house products
Copywriting for all social media marketing campaigns and website information.
Create/join marketing campaigns for leads generation and sales growth.
Analyze marketing campaigns effectiveness and deliverables.
Requirements
Must possess minimally a diploma in related field
Prefer to have at least 1 year of experience in the related field
Key Skills
PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
Good knowledge of various social media platforms, best practices, and website analytics
Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
Analytical and able to work independently
Excellent time-management skills
Knowledge of Adobe products would be an added advantage
Knowledge in Beauty & Wellness would be an added advantage
