1. Global Marketing Strategy & Positioning
Define and execute the company’s global marketing strategy across Southeast Asia, South Asia, the Middle East, Africa, and other growth markets
Establish Moving Walls as a category leader in OOH and retail media technology through thought leadership, industry engagement, and brand positioning
2. Enterprise Demand Generation & Revenue Growth
Drive enterprise-level demand generation across key markets in collaboration with regional sales teams
Develop and implement go-to-market strategies to support customer acquisition, expansion, and retention
Align marketing initiatives directly with revenue outcomes and pipeline growth
3. Strategic Partnerships & Industry Engagement
Build and deepen relationships with global and regional stakeholders including advertisers, agencies, technology platforms, and data partners
Represent the company in industry bodies, forums, and councils to influence market development and standards
Leverage Singapore as a base to engage with regional headquarters of key partners and clients
4. Product Marketing & Market Expansion
Lead product positioning and messaging for the company’s integrated software platform across multiple markets
Support the launch and scaling of new products and solutions in global markets
Translate market insights into actionable product and commercial strategies
5. Cross-Functional Leadership
Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment between marketing, product development, and commercial execution
Establish scalable marketing processes and systems to support global growth
6. Regional Leadership Presence in Singapore
Anchor the company’s marketing and growth leadership in Singapore as a regional hub
Engage directly with key stakeholders headquartered in Singapore, including global brands, agencies, and industry organisations
Support the company’s long-term strategy to expand its presence and operations in Singapore
