The Marketing Manager will be responsible for developing and executing marketing strategies to promote Integrated Retail’s omnichannel solutions and drive business growth. The role includes managing campaigns, generating leads, strengthening brand presence, and supporting the company’s digitalization and AI initiatives.
Specific Responsibilities:
1. Develop and execute comprehensive marketing strategies to promote Integrated Retail’s omnichannel solutions across target markets.
2. Plan and manage digital marketing campaigns, including social media, email marketing, SEO/SEM, and content marketing.
3. Identify and engage potential clients in the retail sector, building strong relationships and driving lead generation.
4. Collaborate with sales and product teams to align marketing initiatives with business objectives and product offerings.
5. Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.
6. Manage brand positioning and ensure consistent messaging across all marketing channels.
7. Organize and participate in industry events, trade shows, and business matchmaking activities to enhance brand visibility.
9. Oversee the development of marketing materials such as brochures, presentations, and digital content.
Technical Skills and Competencies:
1. Knowledge of digital marketing tools such as Google Analytics and social media platforms.
2. Basic understanding of B2B marketing and lead generation.
3. Ability to analyze data and prepare marketing reports.
4. Understanding of AI tools and marketing automation.
5. Good project management and coordination skills.
6. Strong communication and presentation abilities.
7. Strategic thinking with focus on results.
8. Proficiency in Microsoft Office applications.
Duration of Traineeship/Attachment Offered - 6 months
Mature Mid Career Individuals - $3,100
This Position is open for mid career individuals (Mature, 40 years and above).
Mid Career individuals from any qualifications level can apply.
