About TEAM LEWIS
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.
You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/
Purpose of the role
The Campaign Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients’ objectives and requirements, the commercial terms of their retained accounts and projects and level of resource required to service the accounts. Client facing, Account Managers translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional core PR and media relations capabilities.
Core responsibilities
Client Management
• Builds and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
• Works closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
• Adds value to new business pitches by providing support with coordination, content generation and presentation preparation, in addition to attendance
• Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity
Media Relations
• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
• Builds, maintains and develops productive relationships with journalists, bloggers, influencers, and analysts across national, trade and vertical media channels
• Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives
• Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
Content
• Oversees and provides content creation for campaigns and projects including media pitches, press releases, articles, blog entries, and other written material
• Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms
Digital / Social Media
• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible
• Supports or manages influencer-related activity where required (e.g., identification, outreach, coordination, and performance tracking) and understands how influencer work complements PR outcomes
Team working and Development
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
• Line manages the account team, including coaching, supervision, assessment and review of junior team members
• Sets team objectives on a daily, weekly, monthly and quarterly basis
• Ensures the on-going achievement of all deliverable client objectives
• Monitors team activity levels against budget, increasing and decreasing individuals' allocation where necessary
• Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
• Works with the Talent team to recruit high calibre junior level candidates into the team
• Works with the HR team to reward, retain and develop your team and resolve any performance related issues
• Regularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and Analysis
• Ensures that all activity and results are reported back to the client, providing insight and analysis where possible
• Communicates account performance internally (account reviews) to relevant stakeholders
• Provides detailed reports to the Campaign Director or senior management team on request
General
• Runs and supports training sessions, with a view to maximize opportunities to expand team skills and grow revenues
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
About you
• Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Campaign/Account Executive or Campaign/Account Manager level (experience with mass-market brands preferred)
• Strong PR skills including but not limited to media relations, pitching, press office, and crisis communications capability
• Attention to detail
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of social media
• Experience supporting or delivering influencer programmes is an advantage
• Understanding of market research and analysis
• Ability to motivate and lead a team
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact with confidence at board-level with clients
• Proven ability to keep abreast of current affairs and relate them to client situations
• Ability to speak and understand Mandarin is required to support client and stakeholder communications
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
