PRINCIPAL ACCOUNTABILITIES
1. Content Planning
● Develop and implement social media content calendars in line with campaign objectives, seasonal moments, and organisational priorities.
● Work collaboratively with the Marketing & Communications team to ensure alignment with wider strategies and storytelling objectives.
2. Digital Content Creation
● Adapt and design visually appealing, on-brand graphics, videos and digital assets for social media.
● Support copywriting for posts that are audience-centric and engaging
3. Social Media Management
● Manage Client social media platforms (Instagram, Facebook, TikTok, LinkedIn, X), including content scheduling, community engagement, and proactive responses.
● Monitor conversations, comments, and messages to build communities, strengthen relationships with audiences and manage reputation.
4. Video & Trend Content
● Ideate, storyboard and produce trendy short-form video content (e.g. Reels, TikToks) and photojournalistic visuals that reflect current social trends.
5. Campaign Coordination
● Assist in the execution of integrated marketing campaigns, contributing creative ideas, supporting materials, and coordination of assets.
● Capture behind-the-scenes moments photography/videography for storytelling.
6. Analytics & Reporting and volunteer stories through
● Track, analyze, and report on social media performance and campaign effectiveness, providing insights and recommendations to optimise engagement and reach.
● Conduct market research to identify audience trends and opportunities for growth.
JOB SPECIFICATIONS
Qualifications & Experience
● Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline
● At least 1 years of relevant experience working in Social Media Management, Content Creation or Digital Marketing
● Proficiency in design and editing software such as Adobe Creative Suite & Premiere Pro
● Strong grasp of current social media platforms, trends, and analytics tool
● Creative thinker with an eye for visual storytelling and detail.
● Strong communication, writing and project coordination skills.
● Excellent written and spoken communications skills in both English and a 2nd language (Mandarin, Malay or Tamil)
Skills & Knowledge
● Dynamic and fun-loving personality
● Creative and proactive mindset with adaptability to fast-changing digital trends.
● Strong interpersonal skills and ability to work both independently and in teams.
● Stakeholder management skills, including working with agencies, partners, and volunteers
● Analytical thinking with data-driven decision-making.
● Empathy and people-centeredness in storytelling and community engagement.
KINDLY INCLUDE THE FOLLOWING IN YOUR RESUME:
- Expected salary
- Notice period
