Digital Marketing and Sales Internship
2 months ago
1. Strategy & Planning:Develop and own the integrated demand generation strategy and calendar for assigned brands/stores, aligning with overall revenu.....
1. Strategy & Planning:
- Develop and own the integrated demand generation strategy and calendar for assigned brands/stores, aligning with overall revenue targets.
- Define target audience segments and buyer personas to guide highly targeted campaign creation.
- Manage the demand generation budget, allocating spend for maximum pipeline growth and return on investment (ROI).
2. Multi-Channel Execution:
- Paid Media & Ads: Plan, build, and optimize multi-touch campaigns across Digital Ads, paid search (PPC), social media (Meta), and programmatic display to drive lead acquisition.
- SEO & Organic: Partner with content creators to develop an SEO strategy that increases organic visibility for high-intent keywords and attracts inbound traffic.
- Email & Automation: Build and manage sophisticated email nurture streams, lead scoring models, and marketing automation workflows to efficiently move leads through the funnel.
3. Content & Conversion Optimization:
- Collaborate with content and creative teams to develop high-value gated assets (e.g., whitepapers, webinars, case studies) that convert traffic into leads.
- Own the strategy for and execution of landing pages, ensuring they are optimized for conversion rate (CRO).
- Continuously A/B test ad copy, email subject lines, landing page elements, and calls-to-action to improve performance.
4. Analytics, Reporting & Sales Alignment:
- Monitor, analyze, and report on key performance indicators (KPIs), providing regular insights on campaign performance, lead quality, and funnel velocity to leadership and brand partners.
- Implement and manage tracking to ensure accurate attribution of revenue to marketing efforts.
- Work closely with the Ecommerce Revenue Manager and sales teams to ensure a smooth lead handoff and to gather feedback for continuous campaign improvement.
Competencies & Behaviors
- Data-Driven: Makes decisions based on data, not gut feeling. Obsessed with metrics and ROI.
- Growth Mindset: Constantly experimenting, testing, and optimizing to find new ways to drive demand.
- Focused on Funnel Velocity: Understands that speed and quality through the funnel are as important as top-of-funnel volume.
- Collaborative Bridge-Builder: Works seamlessly with sales and ecommerce teams to ensure alignment and shared goals.
- Results-Obsessed: Takes personal accountability for generating a high-quality pipeline and contributing to revenue.
Key Performance Indicators (KPIs)
- Pipeline Growth: Marketing Sourced Pipeline Value
- Lead Quality: Number of Marketing Qualified Leads (MQLs) & Sales Qualified Leads (SQLs)
- Efficiency: Cost Per Lead (CPL) & Cost Per Acquisition (CAC)
- Conversion Rates: Lead-to-MQL, MQL-to-SQL, and CPL (Cost Per Lead) rates
- Channel Performance: Return on Ad Spend (ROAS) by channel
- Revenue Attribution: Revenue influenced by or directly generated from demand generation activities.
Demand Generation:
- Focus on Pipeline, Not Just Clicks: The primary objective is a measurable, sales-ready pipeline, not just traffic or engagement.
- Funnel Ownership: This role is explicitly responsible for the entire top and middle of the funnel, from first touch to qualified lead.
- Revenue-Centric Language: Terms like "buyer's journey," "lead scoring," "funnel velocity," and "revenue attribution" are central.
- Sales Alignment: Collaboration with sales is built into the core responsibilities, not just an afterthought.
Official account of Jobstore.
