We are seeking a dynamic and creative Social Media Manager to join our Social Engagement Team at So Drama! Entertainment. In this role, you will manage and grow the social media presence of our exciting new lifestyle and entertainment app - Kakee, driving audience engagement through compelling content and community-building initiatives. The Social Engagement team is part of the Creative Innovation Department – and sits within the wider Creative & Content group. As part of the Social Engagement team, you will support the Team Lead in growing and engaging audiences across multiple platforms, ensuring our brands remains at the forefront of digital entertainment.
KEY RESPONSIBILITIES
Social Media Management
- Be a part of the team overseeing and managing the social media accounts of So Drama! Entertainment, Kakee – our new lifestyle and entertainment app, and radio stations – POWER 98 and 88.3 JIA – ensuring consistency and versatility in tone, branding, and messaging across TikTok, Instagram, Facebook, YouTube, etc.
Community Engagement:
- Actively interact with audiences, respond to comments and messages, and spark conversations to foster a strong and engaged online community.
- Address audience concerns professionally, manage brand reputation online, and escalate potential issues when necessary.
Content Creation & Campaign Execution
- Ideate, develop and produce engaging, shareable, and trend-driven content across platforms and emerging channels in line with a robust content calendar.
- Plan and execute creative social media campaigns, contests and interactive activities to drive engagement, downloads and other success factors.
- Monitor and analyze performance metrics to optimize content strategies and enhance audience engagement.
Partner Collaborations & Paid Advertising:
- Identify and engage with influencers, creators and brand ambassadors to expand reach and enhance brand credibility.
- Develop and execute influencer partnerships and user-generated content campaigns with the Marketing & Branding team to amplify reach.
Cross-Functional Collaboration:
- Work cross-functionally within Creative & Content and with Product, Tech, Marketing, Business Development and other internal stakeholders to meet social engagement KPIs
- Partner Ideation Lab – our in-house creative design team – in participating in external client pitches when required, focusing on effective and appropriate social engagement strategies and ideas.
REQUIREMENTS
- Bachelor’s degree in Digital Marketing, Digital Media/Communications or a related field.
- Minimum 2 years of experience in social media management, community engagement and/or digital marketing; preferably in media, entertainment or lifestyle industries. Fresh graduates are welcomed to apply for the role too.
- Deep understanding of social media trends, platform algorithms, and audience behaviours.
- Excellent communication and copywriting skills with a creative flair.
- Strong content creation capabilities including basic graphic design, video editing and/or live-streaming experience.
- Data-driven mindset with experience using analytics tools; working knowledge of Brandwatch will be an advantage.
- Ability to work in a fast-paced environment, multitask, and adapt to changing trends.
- Passion for media, entertainment and digital content – with a deep understanding of Singapore’s cultural and linguistic landscape.
- Bilingual proficiency in English and Mandarin is a plus; to oversee both English and Mandarin radio station content.
- Comfortable working in a fast-paced, digital-first environment.
WHY JOIN US
- Be part of a leading media and entertainment brand shaping the future of digital engagement.
- Work with an energetic, creative team on exciting projects across multiple platforms.
- Work in a fast-paced, dynamic environment with opportunities for growth and innovation.
- Competitive compensation, benefits and growth opportunities in an exciting digital entertainment space.
