The Regional Director has overall responsibility for the domestic market sales, marketing,
promotional operation, and overall growth and development.....
The Regional Director has overall responsibility for the domestic market sales, marketing,
promotional operation, and overall growth and development of the portfolio of brands in the
Asia-Pacific region.
The Regional Director’s main missions are:
Define and implement with distributors a strategy for each brand in their respective
country to achieve sales growth targets: distribution, media/marketing activities, training,
CAPEX, etc. Regularly visit markets (up to 40% of the time) for distribution assessment
and business reviews.
Reporting to the APAC CEO on a regular basis, providing ongoing information on
business activities, sales, growth, development, potential threats, opportunities, and
recommended actions.
Oversee the budget exercise (purchase targets, spendings, A&P) and its revisions.
Report monthly to Paris HQ the APAC results (purchase, sell-in, sell-out).
Ensure effective cross-functional interactions with APAC teams to achieve sales target:
VM team, training team, marketing team.
Be the APAC spokesperson for each brand at Paris HQ level: push for APAC needs
and convey the HQ strategy to APAC markets.
Define and implement pricing strategy for the region.
Be a key actor of the APAC team: support the organization of regional conferences,
internal team meetings, internal business reviews, etc.
Key requirements:
Ability to define and execute regional strategies per brand and country
Strong understanding of Distribution channels, Marketing & media planning and Pricing strategy
Proven track record of driving sales growth
Deep knowledge of APAC markets and consumer behavior
Experience working with local distributors and partners
Willingness to travel frequently
Ability to assess market performance on the ground
Strong skills in Distributor relationship management, negotiation and influencing
Proficiency in French would be an added advantage given the frequent interaction with HQ in France
