Role Overview
We are seeking a highly driven and hands-on Country Marketing Manager to lead and execute all local marketing initiatives in close collaboration with the Sales Team.
This role is responsible for overseeing the country’s marketing strategy, campaign execution, partnerships, events, and brand presence — ensuring full alignment with global direction while adapting effectively to local market dynamics.
This role requires someone who thrives in a fast-paced, high-performance environment, is disciplined with deadlines, and operates with a strong data-driven mindset. Success in this role is measured through clear, quantifiable KPIs, not activity alone.
The Country Marketing Manager will report directly to the Head of Marketing (APAC) and act as the key bridge between Global Marketing and the Local Sales Team.
Key Responsibilities
1. Strategic & Operational Leadership
Develop and execute the country-level marketing plan aligned with global strategy
Localize global campaigns to fit the country’s audience and regulations
Identify growth opportunities, trends, and competitive movements in the market
Set clear monthly and quarterly marketing targets with measurable KPIs
Operate with strict adherence to timelines and campaign deadlines
Translate business targets into measurable marketing objectives
Continuously optimize strategies based on performance data and insights
2. Sales Collaboration & Revenue Support
Work closely with the Sales Team to support client acquisition and retention
Develop marketing initiatives that directly drive deposits, trading volume, and IB growth
Support Sales with promotional tools, presentations, materials, and local activations
Align marketing timelines with sales targets and regional priorities
3. Campaign Execution & Performance
Oversee local campaigns (digital, offline, partnerships, influencer, events)
Monitor ad performance and ensure optimal budget allocation
Track ROI, cost per acquisition, and campaign performance metrics
Provide regular performance reports to Head of Marketing
4. Events & Brand Activation
Organize and manage local seminars, roadshows, expos, and partner events
Ensure premium brand positioning and consistent messaging
Coordinate with suppliers, venues, and partners
5. Partnerships & Local Network Development
Identify and manage local influencers, educators, and business partners
Build strategic relationships to strengthen brand presence
Oversee content collaboration initiatives
6. Compliance & Brand Governance
Ensure all local marketing activities comply with company policies and regulations
Maintain brand consistency across all local communications
7. Performance-Driven Execution
Work in a fast-paced environment with multiple concurrent priorities
Deliver campaigns and initiatives on time and within budget
Make decisions based on measurable data, not assumptions
Track, analyze, and report performance metrics regularly
Take full ownership of results — both wins and underperformance
Requirements
· Bachelor’s Degree in Marketing, Business, or related field
· Minimum 3–5 years experience in Marketing (Forex/Finance industry preferred)
· Strong understanding of performance marketing and ROI tracking
· Proven experience working closely with Sales Teams
· Strong leadership and organizational skills
· Ability to manage multiple projects under pressure
· Analytical and data-driven mindset
· Excellent communication skills (English + local language)
· Proven ability to work in a fast-paced, deadline-driven environment
· Strong analytical skills with the ability to interpret data and turn insights into action
· Comfortable working with KPIs, performance dashboards, and ROI reporting
· High level of accountability and ownership
Key Competencies
Results-oriented
Highly accountable
Strong execution ability
Strategic but hands-on
Commercially minded
Strong cross-functional collaborator
Requirements
· Bachelor’s Degree in Marketing, Business, or related field
· Minimum 3–5 years experience in Marketing (Forex/Finance industry preferred)
· Strong understanding of performance marketing and ROI tracking
· Proven experience working closely with Sales Teams
· Strong leadership and organizational skills
· Ability to manage multiple projects under pressure
· Analytical and data-driven mindset
· Excellent communication skills (English + local language)
· Proven ability to work in a fast-paced, deadline-driven environment
· Strong analytical skills with the ability to interpret data and turn insights into action
· Comfortable working with KPIs, performance dashboards, and ROI reporting
· High level of accountability and ownership
