Total 6 job vacancies by Nuffield Holdings Private Limited

As a Dental Surgeon, you will be responsible for the following duties:

• Offers basic primary dental care and intermediate-level dental services
• Provide clinical mentorship and organize dental care
• Ensure adhere to infection control guidelines
• Provide dental care education and advice to patients
• Any other ad hoc duties as assigned

Job Requirement

• Possess basic dental degree from Singapore or dental degree recognised by Singapore Dental Council

Company Overview

Nuffield Dental is a rapidly growing dental group in Singapore with 11 clinics islandwide. Established in 2014, it offers comprehensive staff benefits, welfare, and training, including advanced courses for dentists in implant and cosmetic dentistry.

Job Summary

Manage and optimize paid search and social media advertising campaigns focused on healthcare services, ensuring compliance with regulations while driving measurable improvements in campaign performance and ROI.

Responsibilities

• Plan, execute, and optimize paid search campaigns across Google Ads and other search platforms to drive targeted healthcare service leads
• Conduct keyword research and develop targeted strategies specific to healthcare services to maximize campaign relevance and reach
• Manage campaign budgets and bidding strategies to optimize cost-efficiency and maximize return on ad spend
• Manage Meta advertising campaigns on Facebook and Instagram, implementing audience targeting and remarketing strategies to increase engagement and conversions
• Monitor campaign performance using key metrics such as CTR, CPC, CPL, and conversion rate, and optimize campaigns accordingly
• Conduct A/B testing on ad copy, keywords, and campaign structures to identify and implement improvements in campaign effectiveness
• Track campaign performance using Google Analytics, Google Tag Manager, and advertising platform dashboards to generate actionable insights
• Provide regular performance reports and insights to the marketing team and management to inform strategic decisions
• Collaborate with web and content teams to improve landing page performance and increase conversion rates
• Ensure all digital advertising campaigns comply with healthcare advertising regulations and internal compliance guidelines
• Perform other duties as assigned to support marketing objectives

Key Skills & Tools

• Technical: Strong proficiency in platforms like Google Ads, Microsoft Advertising and related platforms
• Analytical: Mastery of data analysis tools like Google Analytics to measure performance and ROI.
• Soft Skills: Detail-oriented, highly organized, and able to translate technical marketing data into actionable business strategies.
• Team player

Degree Requirements:

A Bachelor's degree in Marketing, Business, Advertising, Economics, or a quantitative field like Data Science or Mathematics is preferred.

3-5 relevant hands on paid search experience

Description

Responsibilities

• Identifying, establishing and managing corporate partnerships
• Setting and keeping to marketing and sales targets by forecasting marketing work for the Group, preparing sales & marketing operating budgets, scheduling expenditure and analysing variances and initiating corrective action, with market development and increased penetration in mind
• Designing, conceptualizing and managing digital communication and graphics e.g. banner, external e-newsletters, social media campaign, sign-up forms, desktop wallpaper and screensaver and videos
• Managing open days with corporate partners including designing and conceptualizing digital and print invites, feedback forms, name tags, lanyards, attendance certificates, event T-shirts, name badges, paper bags, folders, corporate giveaways, conference brochures, stage backdrop, roll-up banners, digital banner and other event structures
• Managing in-clinic marketing, storefront façade, interior displays in-line with building management rules and advertising guidelines
• Leading on all public relations work to promote the Group using various media channels
• Shaping the Group’s corporate branding
• Managing in-house communications e.g. company newsletter
• Managing the marketing team (including the website designer and the videographer) and
• Other duties as assigned to you by Management including participating in feasibility study of new business opening.

Requirements:

• Minimum a Bachelor Degree or Diploma in Marketing preferably.
• Possess strong IT background/knowledge.
• Proficient with Photoshop, Wordpress, Google Adwords, Social Platform, Marketing, Graphic Designing
• Strong analytical and project management skills.
• Minimum 3 years' experience in supervisory/managerial role (preferably in the health industry) and strong leadership skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Ability to multi-task simultaneously and to work under pressure.

Digital Marketing Executive

As a key player in the team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely in cross-functional teams to govern, monitor, analyze, and improve global campaigns' effectiveness. He / She is expected to stay up-to-date on the latest digital marketing trends and propose innovative online marketing approaches.

Key Responsibilities
1. Develop, execute, monitor and optimize high performing campaigns across various channels like LinkedIn, Google, Facebook, Bing etc., with the target of lead generation or brand awareness.
2. Improve the return-on-investment of the digital activities by optimizing keyword portfolios, business data feeds, audiences, ad copy, landing pages and bidding strategies.
3. Activate data, research, and insights for the planning of target-oriented campaigns
4. Provide oversight, manage, budget reporting and performance review of all primary metrics, goals tracking, revenue tracking and other paid search initiatives regularly.
5. Monitor campaign execution and performance to optimize campaign strategies, content delivery, internal processes, and new approaches.
6. Creating conversion-driven landing pages, run A/B tests and identify opportunities to increase conversion
7. Liaise with cross-functional teams and external agencies to ensure campaigns run smoothly and within deadlines
8. Stay up-to-date with the latest PPC industry trends and developments, implementing optimization strategies and approaches to improve platforms and social media channels' effectiveness.


Education and Experience
· Bachelor’s degree with a specialisation in Marketing, Communications, Digital Media or a related field.
· Minimum 2-3 years of experience in campaign management (paid & organic).
· Knowledge of Google Adwords, Google Analytics and other supporting tools.
· Proven track record in a SEA and Social Media role with a strong understanding of planning, target audience setting. Keyword variations and bidding.
· Excellent understanding of the latest SEA/ Social Media trends.
· Strong written and spoken skills.
· Experience in working with the HubSpot, Google Analytics and Campaign Manager is a plus.
· Highly self-motivated and assertive personality and take ownership of projects.

• Reply to all emails sent by prospective patients to the company’s general enquiry email addresses in a professional, courteous and timely manner

• Call or text message prospective patients where a phone number has been provided to make appointments and follow up with an email.

• Handle live chat by replying to messages posted live on website by prospective patients.

• Advise estimated treatment cost and briefly describe procedure.

• Send emails to live chat contactees who were not replied to eg because of out of office hours

• Follow-up on patient leads from other online sources

• Follow-up with cancelled appointments to reschedule appointments

• Follow-up on leads on a daily basis

• Handle Facebook and Instagram: post comments and reply to messages

• Call patients that had called the Night Dental hotline the previous night to check that their appointment has been made

• Call patients the day after their surgery to see how they are doing

• Handle incoming calls that spill over when a clinic has missed them by greeting and re-directing caller appropriately

• Any other duties as and when assigned

Job Requirements
·  Minimum GCE N level.  Candidates with relevant work experience may be considered

·  Training will be provided for those with lesser experience.

·  Have excellent communication skills to reassure patients and create a friendly and condusive atmosphere 

·  Ability to speak English and any other languages to attend to patient’s enquiries and communicate with non-English speaking clients but not a requirement

·  Ability to multi-task and work under pressure

·  Ability to use Plato is an advantage but not a requirement

·  Pleasant disposition

·  Able to work night shift and weekends