About the Role
We are seeking a strategic and commercially driven marketing leader to shape and accelerate our growth across ASEAN. As Head of Marketing & Herbicide Lead, you will drive regional marketing excellence while leading the performance and expansion of our herbicides portfolio. This is a high-impact leadership role where you will own portfolio strategy, lead innovation launches, and strengthen our competitive position across diverse ASEAN markets.
ASEAN Marketing Leadership
·        Define and execute regional marketing strategy aligned to business goals
·        Drive integrated campaigns to grow brand leadership and market share
·        Ensure strong, consistent brand positioning across ASEAN
·        Build scalable frameworks for product launches and demand generation
·        Partner with global teams to localize strategies for regional success
·        Manage budgets, agencies, and performance to maximize ROI
Herbicides Portfolio Leadership
·        Own portfolio strategy including pricing, positioning, segmentation, and lifecycle management
·        Lead commercialization and launch of new innovations
·        Deliver revenue, profitability, and market share growth
·        Identify expansion opportunities across crops, segments, and markets
·        Develop data-driven go-to-market strategies tailored to local needs
·        Partner with country teams to drive execution excellence
Strategic Launch Excellence
·        Establish best-in-class launch capabilities across ASEAN
·        Translate technical product strengths into compelling market value
·        Drive demand through field programs, channel engagement, and digital activation
·        Monitor competitive, regulatory, and market developments
Cross-Functional Leadership
·        Act as a bridge across commercial, technical, regulatory, and supply teams
·        Influence stakeholders across global, regional, and country organizations
·        Coach and elevate marketing capabilities across ASEAN teams
·        Foster collaboration and knowledge sharing
What Success Looks Like
·        Strong adoption of new product innovations
·        Growth in revenue, market share, and profitability
·        Consistent, high-impact marketing execution across ASEAN
·        Measurable return on marketing investments
What You Bring
·        Bachelor’s degree in Agriculture, Agronomy, Business, Marketing or related field (MBA preferred)
·        15+ years’ experience inagrochemicals, crop protection or agriculture
·        Strong expertise in herbicides and portfolio marketing
·        Proven success in product launches and commercialization
·        Regional experience, preferably within ASEAN
·        Leadership experience in marketing or commercial roles
Key Capabilities
·        Strategic thinking with strong commercial acumen
·        Expertise in product marketing, branding, and go-to-market strategies
·        Strong stakeholder management and influencing skills
·        Data-driven decision-making mindset
·        Ability to thrive in a fast-paced, multicultural environment