Total 2 job vacancies by Wine Trade Asia Pte. Ltd.

Role Overview

The Commercial Director is responsible for driving revenue growth, market expansion, and profitability across all commercial channels, including wholesale, corporate accounts, private clients, and HORECA.

This role combines strategic leadership with hands-on execution, overseeing sales performance, key account management, pricing strategy, and commercial partnerships. The ideal candidate brings strong wine industry expertise, a deep understanding of market dynamics, and a proven ability to lead high-performing commercial teams.

Key Responsibilities

1. Commercial Strategy & Leadership

• Define and execute the overall commercial strategy across all channels
• Drive sustainable revenue growth and margin optimization
• Identify new market opportunities, segments, and distribution channels
• Align commercial objectives with overall business and brand strategy

2. Sales Management & Channel Development

• Oversee and develop sales across Wholesale distribution, Corporate & B2B accounts, Private clients / high-net-worth individuals & HORECA (Hotels, Restaurants, Cafés)
• Set sales targets, KPIs, and performance frameworks
• Monitor sales performance and implement corrective actions

3. Key Account & Relationship Management

• Build and maintain strong relationships with key clients and strategic partners
• Lead negotiations with major accounts and distributors
• Develop tailored commercial solutions for high-value clients

4. Portfolio & Pricing Strategy

• Collaborate with buying and supply chain teams to shape a competitive and balanced portfolio
• Define pricing strategies aligned with market positioning and margin targets
• Manage promotional calendars, trade incentives, and commercial campaigns

5. Team Leadership & Development

• Lead, coach, and develop the commercial team across markets and channels
• Foster a high-performance, results-driven culture
• Work closely with marketing, operations, and finance teams to ensure alignment

6. Market Intelligence & Reporting

• Analyze market trends, competitor activity, and customer behavior
• Leverage data to drive decision-making and improve commercial performance
• Provide regular reporting and insights to senior leadership

Key Requirement

- Experience:

• In commercial/sales leadership roles within the wine or beverage industry
• Strong exposure to HORECA, wholesale, and B2B environments
• Proven track record of delivering revenue growth and managing large accounts

- Industry Knowledge:

• Deep understanding of global wine regions, producers, and market trends
• Strong commercial acumen in pricing, margins, and portfolio management

- Leadership Skills:

• Demonstrated ability to lead and scale teams
• Strong negotiation and stakeholder management skills

- Education & Certifications:

• Degree in Business, Commerce, or related field
• WSET or equivalent wine certification (preferred)

About the Role

As the Director, Singapore(Retail), you will play a pivotal leadership role in driving the performance, growth, and strategic direction of Wine Connection’s retail business. You will oversee sales, operations, team development, and customer experience across all retail touchpoints, while also enhancing brand engagement through curated in-store experiences.

This role requires a commercially astute and customer-focused leader with a strong passion for wine and hospitality, with the ability to translate strategy into execution across a multi-site retail network.

Key Responsibilities

Retail Operations &Strategy

• Lead and manage all aspects of retail store operations across Singapore.
• Set and achieve sales, profitability, and customer experience KPIs.
• Develop and execute retail strategies aligned with brand positioning and business objectives.
• Oversee store layout, merchandising standards, and in-store promotions to drive sales and engagement.
• Collaborate closely with operational teams to strengthen retail presence within dining environments and ensure a seamless customer journey across channels.
• Conceptualise and drive experiential initiatives that enhance customer engagement, brand affinity, and in-store traffic.
• Take a proactive, hands-on approach in monitoring store and category performance, and continuously drive targeted initiatives to optimise results.
• Continuously refine product assortment and pricing in line with sales performance, customer insights, and market trends.

Financial &Performance Management

• Develop and manage budgets, forecasts, and P&Ls for the retail business.
• Monitor financial performance and implement corrective actions where necessary.
• Identify opportunities to streamline operations and improve cost-efficiency.
• Drive key commercial metrics including sales per square foot, basket size, and stock productivity.

Team Leadership &Development

• Lead, coach, and develop store teams and retail managers to deliver consistent execution and service excellence.
• Build a strong performance culture with clear accountability and regular performance reviews.

Requirements

• Bachelor’s degree in business, retail management, or a related field.
• 8–12years of senior leadership experience in retail or FMCG, preferably within the wine, food & beverage, or luxury goods sectors.
• Proven track record in managing multi-site retail operations.
• Strong commercial acumen and P&L management experience.
• Excellent leadership, interpersonal, and communication skills.
• Strategic thinker with the ability to execute operational plans effectively.
• Passion for wine and hospitality; WSET certification is a plus.