Total 3 job vacancies by Mandalion Education Pte. Ltd.

Responsibilities:

• Plan, create and publish engaging bilingual content (English + Chinese) tailored for foreigners learning basic Chinese across platforms (e.g., Facebook, Instagram, TikTok)
• Develop and manage content calendars aligned with course launches, campaigns, and seasonal learning themes.
• Manage day-to-day social media activities, including posting, community engagement, and responding to comments/messages.
• Build and nurture an online learning community by engaging with parents, students, and adult learners.
• Develop content focused on real-life scenarios, such as:

1. Workplace communication (meetings, small talk)
2. Daily conversations (ordering food, shopping, transport
3. Simplify Chinese language concepts into easy-to-understand, beginner-friendly formats
4. Produce short-form videos (TikTok/Reels) teaching practical phrases, pronunciation, and cultural tips

• Adapt content for different audiences:

1. Expats & working adults (practical usage)
2. Beginners with no Chinese background
3. Children (7+ years old) with fun, visual learning content

• Collaborate with the team to ensure content is culturally relevant and easy for non-native speakers to understand.
• Support campaigns aimed at increasing app downloads from foreign users.

Requirements:

• Diploma or Degree in Marketing, Communications, Media, or a related field
• 2-3years of experience in social media, digital marketing, or content creation(fresh graduates with strong portfolios may be considered)
• Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analytics tools
• Strong proficiency in English, with the ability to create clear and engaging content
• Proficiency in Mandarin to create and manage Chinese-language content for target audiences
• Experience managing social media platforms such as Instagram, TikTok and Facebook
• Basic skills in short-form video creation (e.g., TikTok, Instagram Reels)
• Ability to create content that is simple and accessible for non-native Chinese speakers
• Good understanding of social media trends and audience engagement strategies
• Strong communication and teamwork skills
• Experience in education, e-learning, or language learning content is a plus.
• Experience creating content for international or expat audiences is a plus.

We regret that only shortlisted candidates will be notified.

Responsibilities:

• Create and publish engaging bilingual content (English + Chinese) across TikTok, Instagram, and Facebook, with a focus on short-form video
• Localize content for Southeast Asia markets (Indonesia, Vietnam, Philippines, Cambodia, Myanmar), ensuring cultural relevance and audience engagement
• Plan and manage content calendars aligned with campaigns, course launches, and seasonal themes
• Day-to-day social media operations, including posting, replying to comments/messages, and community engagement
• Conceptualize and produce short-form videos that teach practical Chinese for real-life use(e.g., daily conversations, workplace communication, cultural tips)
• Monitor content performance (views, engagement, conversions) and continuously optimize content based on insights
• Collaborate with internal teams to support marketing campaigns and drive user acquisition across SEA markets

Requirements:

• Diploma or Degree in Marketing, Communications, Media, or a related field
• 2-3years of experience in social media, digital marketing, or content creation(fresh graduates with strong portfolios may be considered)
• Proven experience managing social media accounts for at least one Southeast Asia market (e.g., Indonesia, Vietnam, Philippines)
• Strong proficiency in English, with the ability to create clear and engaging content
• Proficiency in Mandarin to create and manage Chinese-language content for target audiences
• Strong understanding of TikTok, Instagram, and short-form video content trends
• Ability to localize content for different cultures and audiences within Southeast Asia
• Experience managing end-to-end social media operations, including posting, engagement, and basic analytics
• Familiarity with content performance metrics (e.g., views, engagement rate, conversions)and ability to optimize content accordingly
• Comfortable working in a fast-paced, content-driven environment

We regret that only shortlisted candidates will be notified.

We are looking for a proactive and detail-oriented Senior APP Operations Specialist to support the growth and operations of our educational learning application. This role requires hands-on experience in app marketing and operations, with a strong interest in education, language learning, or digital products.

Key Responsibilities:

Execute Growth & Marketing Strategies

• Plan and implement omnichannel marketing initiatives across app stores (ASO),digital advertising, content marketing, social media, and community platforms to drive user acquisition and brand awareness.

Drive App Growth & User Lifecycle Management

• Support end-to-end app operations, including user acquisition, activation, retention, and monetization.
• Optimize in-app user journeys, funnels, and feature adoption to improve conversion rates and user engagement.

Content& Campaign Execution

• Develop and execute in-app content strategies and marketing campaigns tailored to Chinese language learners.
• Manage online campaigns (e.g., content, livestreams, community engagement) and support offline events and industry activities.

User Engagement & Community Operations

• Manage user communities and feedback channels to enhance user experience and retention.
• Implement user segmentation and targeted engagement strategies to improve user value.

Data Analysis & Performance Optimization

• Track and analyse key metrics such as downloads, DAU/MAU, retention, and campaign ROI.
• Identify performance gaps and continuously optimize marketing channels, content, and conversion funnels.

Market Research & Competitive Analysis

• Monitor industry trends, user needs, and competitor strategies within the education and language learning space.
• Contribute insights to refine product positioning and growth strategies.

Cross-functional Collaboration

• Work closely with product and tech teams to translate user feedback and data insights into product improvements and feature enhancements.

Operational Execution & Continuous Improvement

• Independently manage assigned projects from planning to execution and reporting.
• Continuously review performance and propose actionable improvements to drive business growth.

Requirements

• Diploma or Bachelor’s degree in Marketing, Business, Communications, Education, or related field.
• 2-5years of relevant experience in app operations, digital marketing, or growth roles (experience in education, e-learning, or language apps is highly preferred).
• Hands-on experience with social media, content marketing, or paid ads.
• Basic understanding of app growth, ASO, and user funnels.
• Familiarity with data analysis tools (e.g., Google Analytics, Firebase, or similar) is an advantage.
• Strong interest in Chinese language learning or education industry.
• Good command of English and Chinese (to support content and user engagement).
• Responsible, proactive, and able to execute tasks independently in a fast-paced environment.