Total 3 job vacancies by Kosy Living Pte. Ltd.

Job Requirements

Professional Competencies

Industry Experience:

8+ years of senior management experience in the integrated home renovation/furnishing industry, including at least 2 years of management experience in the Southeast Asian market. Familiarity with BCA policies and RCEP supply chain regulations.

Strategic Tools:

Proficient in SWOT analysis and Balanced Scorecard; able to use ERP systems (e.g., SAP) to oversee business operations in Singapore.

Key Responsibilities & Tasks

Strategic Planning & Objective Management

Develop the company’s 1-3 year marketing strategic plan and annual marketing plan, clarifying market positioning, target customer segments, and competitive strategies, and execute upon approval by the General Manager.

Decompose sales targets for the retail, design, and marketing departments, monitor quarterly/monthly progress, and dynamically adjust strategies in response to market changes (e.g., seasonal demand, policy adjustments).

Lead the preparation and execution control of the annual marketing budget (including advertising, promotions, channel expenses, etc.), ensuring maximum ROI.

Market Analysis & Brand Building

Organize market research to analyze trends in Singapore's integrated home renovation industry, competitor movements (e.g., pricing strategies, new product developments), and shifts in customer demand, producing data-driven reports to guide product development.

Formulate brand development strategies, oversee online and offline brand promotion (e.g., social media, exhibitions, KOL collaborations), and enhance brand awareness and reputation.

Manage brand crisis communication, swiftly respond to negative public sentiment (e.g., escalated customer complaints, construction disputes), and safeguard the company’s reputation.

Sales Management & Channel Optimization

Guide the retail department in developing in-store sales strategies, promotional campaigns, and customer conversion processes to increase average transaction value and repeat purchase rates.

Expand diversified sales channels (e.g., collaborations with property developers, online stores, designer alliances) and optimize channel costs and efficiency.

Review major client contracts (e.g., bulk renovation orders from property developers) to ensure compliance and profitability.

Customer Experience & Product Collaboration

Establish a Customer Relationship Management (CRM) system, driving service improvements through satisfaction surveys and complaint analysis.

Collaborate with the design department to ensure design solutions align with market demands, balancing creativity with standardized cost control.

Promote product innovation: participate in new product development (e.g., eco-friendly materials, smart home packages) based on customer feedback, and formulate launch and promotion strategies.

Team Management & Cross-Departmental Collaboration

Oversee recruitment, training, performance evaluation, and motivation of managers in the three subordinate departments, fostering a high-performance collaborative team.

Conduct regular marketing coordination meetings (e.g., design-retail program alignment, marketing activity resource integration) to ensure departmental goals are aligned.

Represent the marketing function in senior management decision-making, collaborating with supply chain, finance, and other departments to optimize operational processes (e.g., order fulfillment cycles, payment collection).

I. Strategic Planning & System Development

Develop Overall New Media Strategy: Formulate annual/quarterly operational strategies, content directions, and marketing channel strategies for new media platforms based on the company's business development goals and market positioning.

Platform Layout Planning: Build a new media matrix, identify key operating platforms (e.g., WeChat Official Account, Video Account, Douyin, Xiaohongshu, Bilibili, official website, etc.), and develop differentiated operational strategies for each platform.

Budget & Resource Allocation: Establish new media operating budgets and reasonably allocate promotional expenses and human resources.

II. Content Planning & Production

Content Strategy Development: Plan a compelling thematic content system by integrating brand tone, product characteristics, and user needs.

End-to-End Content Management: Oversee the entire content production process, including topic planning, copywriting, graphic design, video shooting and editing, live streaming, etc.

Multi-Format Content Delivery: Ensure the quality of various content formats such as copy, images, videos, H5s, etc., while maintaining consistency in brand visual presentation.

Trend Tracking & Capitalization: Closely follow industry and social trends, promptly plan relevant content to enhance brand exposure.

III. Platform Operations & User Growth

Daily Operations Management: Responsible for the daily maintenance of various new media accounts, including content publishing, fan interaction, comment management, private message handling, etc.

User Growth & Community Operations: Develop and execute fan growth plans, build fan communities, and increase user activity, engagement, and loyalty.

Private Traffic Development: Promote the accumulation of private traffic by converting public traffic into private domain users.

Live Streaming Operations: Responsible for daily live streaming, including pre-stream setup, real-time data tracking, and post-stream data analysis.

IV. Data Analysis & Optimization

Data Monitoring & Analysis: Track operational data across platforms (fan growth, views, likes/comments, conversion rates, etc.) and regularly produce data analysis reports.

Strategy Optimization & Adjustment: Timely adjust content strategies, promotion methods, and operational directions based on data analysis results.

Competitor Analysis: Monitor and study competitors' new media promotion activities, learning from best practices.

V. Marketing Promotion & Commercial Monetization

Marketing Campaign Planning: Plan and execute online marketing campaigns (e.g., sweepstakes, check-in challenges, topic marketing, etc.) to enhance brand influence and conversion rates.

Advertising Management: Utilize platform advertising tools (e.g., WeChat Moments ads, Douyin feed ads, etc.) for precise targeting to amplify the reach of quality content.

KOL/Influencer Collaboration: Engage with bloggers, influencers, and brands for content partnerships to expand brand reach.

Commercial Monetization: Increase user activity and engagement through new media operations to drive traffic monetization and achieve sales conversion goals.

VI. Team Management & Cross-Departmental Collaboration

Team Building & Management: Responsible for building, training, assigning tasks, and conducting performance evaluations for the new media team to ensure efficient collaboration.

Cross-Departmental Coordination: Liaise with marketing, sales, product, design, and other departments to plan online and offline integrated campaigns, ensuring alignment of new media strategies with overall company goals.

Outsourcing Resource Management: Coordinate with external teams such as vendors, photographers, and designers to oversee the execution of outsourced projects.

VII. Brand Image & Crisis Management

Brand Tone Control: Ensure all new media content aligns with brand positioning and values, safeguarding the brand image.

Negative Information Handling: Promptly identify and address negative information on social media, implementing effective PR responses.

Monitor customer service data (response rate, resolution rate, satisfaction rate, etc.), regularly produce analytical reports, and propose service optimization plans.

Identify user needs through feedback analysis and coordinate with product and operations departments to drive problem resolution and process improvement.

Establish an online reputation monitoring mechanism to promptly identify and address negative comments or complaints, protecting the brand image.

Develop emergency plans for unexpected situations, ensuring rapid response and resource coordination for resolution.

Work closely with sales, marketing, technology, and other departments to facilitate the implementation of user feedback and the automation of service processes.
Job Requirements:
User-oriented mindset, possessing empathy and a strong sense of service.

Clear and logical thinking, with strong learning ability and a spirit of innovation.