Total 2 job vacancies by Jun-air Travel Pte Ltd

About the Role

We’re looking for a creative advertising professional who can develop compelling, travel-relevant concepts and produce high-quality campaign assets that help drive awareness and bookings. You’ll create messaging, visuals, and content that reflect the brand and resonate with travelers—across digital, social, email, partner campaigns, and seasonal promotions.

Key Responsibilities

· Creative Concepting & Copywriting

o Develop campaign concepts and creative angles for tourism offerings (destinations, attractions, tours, packages, events, hospitality, etc.).

o Write and refine ads copy (headlines, primary text, taglines, email subject lines, ad scripts) aligned to brand voice and target audiences.

o Translate strategy into clear creative briefs for internal teams and external partners.

· Campaign Asset Creation

o Create or oversee development of digital and print advertising assets including: display ads, paid social creatives, video/short-form storyboards, landing-page creative direction, banners, brochures, and seasonal promotions.

o Adapt creative for multiple formats and placements while maintaining consistency (size variants, specs, platform requirements).

· Production Collaboration

o Work closely with designers, video editors, photographers, and printers/vendors to ensure creative is delivered on time and meets technical requirements.

o Provide art direction during shoots and review proofs/cutdowns for accuracy and quality.

· Channel & Platform Creative Best Practices

o Tailor creative for each channel (e.g., paid social versus programmatic display versus search-ad extensions).

o Ensure creatives follow platform guidelines and tourism brand standards (compliance, claims, accessibility, localization needs).

· Testing & Optimization

o Partner with performance/marketing teams to develop creative variations for A/B and multivariate tests.

o Review creative performance insights and iteratively improve concepts, messaging, and formats.

· Brand & Seasonal Storytelling

o Maintain and strengthen the tourism brand identity through consistent creative execution.

o Develop seasonal campaigns tied to travel peaks, weather/events, holidays, and regional culture.

· Partnership Creative

o Support co-marketing initiatives with tourism partners (DMOs, hotels, attractions, tour operators, airlines, influencers).

o Create partner-ready creative toolkits and deliverables (template ads, brand guidelines, content packs).

Qualifications (Preferred)

· Experience: 3–7 years in advertising, creative, brand marketing, or content creation—preferably with tourism, travel, hospitality, or destination marketing exposure.

· Creative Strength: Strong portfolio demonstrating concept development, copywriting, and/or multi-format campaign work.

· Writing Skills: Clear, engaging writing with an ability to communicate benefits, urgency, and audience fit.

· Production Awareness: Understanding of creative production workflows, timelines, and technical specifications.

· Tooling (as applicable): Adobe Creative Suite (Photoshop/Illustrator/InDesign), Canva (or similar), video editing/storyboarding tools, and familiarity with ad platforms.

· Collaboration: Comfortable working cross-functionally and iterating based on feedback and performance data.

Skills & Competencies

· Creative ideation and narrative storytelling

· Strong attention to detail and consistency

· Ability to work under deadlines and manage multiple campaign deliverables

· Copy + visual thinking (or at least strong collaboration with designers)

· Marketing sensibility: understanding audiences, offers, and funnels

· Receptive to feedback and data-informed iteration

About the Role

As Lead Marketing Strategist, you will own the strategic marketing direction for tourism-focused products and campaigns (e.g., destination marketing, tours/experiences, hospitality offerings, and travel packages). You’ll translate market and customer insights into high-impact strategies, build multi-channel go-to-market plans, and lead cross-Key Responsibilities

· Strategy & Planning

o Develop and maintain the tourism marketing strategy, including segmentation, positioning, and value propositions for key audiences (domestic and international travelers, families, luxury seekers, adventure travelers, etc.).

o Build annual and quarterly marketing plans tied to business goals (occupancy, bookings, lead volume, revenue, retention).

o Identify growth opportunities using customer, competitor, channel, and trend analysis.

· Campaign Leadership

o Lead end-to-end strategy for integrated marketing campaigns across channels such as digital (SEO/SEM, paid media, social), email/CRM, partnerships, PR, and offline/experiential marketing.

o Establish campaign frameworks: messaging, creative direction, funnel mapping, targeting, budget allocation, and success metrics.

o Collaborate with creative, content, and marketing ops to ensure campaigns are executed consistently and effectively.

· Market & Audience Insights

o Own audience research and insights—leveraging analytics, survey data, booking behavior, and market intelligence.

o Monitor evolving travel trends, seasonality, events, and competitor activity; update strategy accordingly.

· Channel & Performance Management

o Define channel strategy and optimization approach based on performance and efficiency (CAC/CPA, ROAS, conversion rates, lifetime value).

o Partner with analytics/marketing ops to ensure accurate tracking, dashboards, and attribution models.

o Continuously test and optimize targeting, landing pages, offers, and creatives (A/B testing, experimentation roadmaps).

· Partnerships & Stakeholder Management

o Build and manage relationships with tourism partners (DMOs, airlines, OTAs, tour operators, hotels, attractions, influencers/creators, media outlets).

o Negotiate co-marketing opportunities and ensure alignment on goals and deliverables.

o Provide strategic direction to partners to improve campaign outcomes.

· Team Leadership

o Lead and mentor marketing strategists, campaign managers, or analysts (directly or through matrix reporting).

o Coordinate with cross-functional teams (product, sales, customer experience, revenue management, operations).

o Provide clear recommendations and documentation to support decision-making.

Qualifications (Preferred)

· Experience: 7+ years in marketing strategy and/or growth roles, with at least 2+ years leading strategy for multi-channel campaigns.

· Tourism Exposure: Familiarity with tourism/destination marketing, hospitality, travel industry dynamics, or travel-related consumer behavior.

· Strategy Skills: Strong ability to translate insights into actionable plans and measurable outcomes.

· Analytics Proficiency: Experience interpreting performance data; comfort with KPIs, funnel metrics, experimentation, and marketing attribution concepts.

· Tools: Working knowledge of analytics and marketing platforms (e.g., GA4, Google Ads, Meta/TikTok Ads, CRM/email platforms, marketing automation).

· Communication: Excellent written and verbal communication skills; able to present strategy to executives and partners.

· Creative/Execution Collaboration: Ability to partner effectively with content/creative teams and maintain message consistency across channels.

Skills & Competencies

· Strategic thinking and business acumen

· Customer-centric mindset

· Strong project and stakeholder management

· Data-informed decision-making

· Creative problem-solving (testing, iteration, optimization)

· Leadership, influence, and collaboration

· Understanding of travel seasonality and traveler journeys

Optional Add-Ons (Customize for Your Organization)

· Responsibilities for SEO/SEM ownership

· Ownership of international markets and language/localization strategy

· Revenue management alignment (pricing/seasonality)

· Influencer/creator strategy and campaign brief ownership

· PR/earned media planning and media relations leadership