ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.
For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.
Job Summary
From conception to completion, you will be assisting in the marketing and communication strategies for brands on both online and offline platforms for the hotel properties; with the objective to position brand to drive awareness and conversion to achieve goals and increase market share/revenue. The ideal candidate is also expected to coordinate the various Marketing Communications activities undertaken by the department, to build and maintain good media relations and to ensure the upkeep of the Hotel’s image.
Job Description
- Initiates all year-round planning that leads to execution of MarCom activities and work in collaboration with various stakeholders to achieve goals. These include managing external agency partners and vendors, KOLs, Influencer and drive development of marketing initiatives on web banners, print ads, landing pages, email content, marketing collateral, sales tools and upkeeping and updating property info and image across all channels.
- Strategize and implement brand, PR and marketing campaigns in accordance with organizational branding and overall business objective.
- To support relevant department in marketing area of work including sales and operations
- To driving ranking in different platform like tripadvisor, OTAs, B2B platforms etc
- To work with Revenue team and corporate office team in planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising and maintain social media presence across all digital channels.
- Plan and implement direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation and support in driving sales and revenue by implement EDM, tactical promo to drive direct sales.
- Manage and lead the digital marketing strategy and execution across marketing channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms.
- Conduct assessment and reporting on the performance of all digital marketing campaigns.
- Perform related ad-hoc duties as assigned.
Key Qualification
- Diploma in Mass Comm/Marketing & above or relevant professional qualifications
- 3-4 years of relevant work experience, preferably in CRM Marketing campaigns and Digital Marketing, with a focus on strategy development and execution
- Data-driven with strong analytical skills and business acumen
- Ability to work independently and as part of a team.
- Ability to think strategically and solve problems.
- Proficiency in Microsoft Office Suite and other marketing software preferably Adobe Photoshop/ InDesign / Illustrator/ Acrobat.
- Excellent communications and good multi-relationship building skills.
- Strong technical skills in digital marketing (SEO, SEM, social etc)
- Experience running successful marketing campaigns.
- Solid knowledge of web analytics and Google Adwords
Diversity brings us closer to the communities we serve.
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.
