About the Role
We are seeking a strategic and commercially driven marketing leader to shape and accelerate our growth across ASEAN. As Head of Marketing & Herbicide Lead, you will drive regional marketing excellence while leading the performance and expansion of our herbicides portfolio. This is a high-impact leadership role where you will own portfolio strategy, lead innovation launches, and strengthen our competitive position across diverse ASEAN markets.
ASEAN Marketing Leadership
· Define and execute regional marketing strategy aligned to business goals
· Drive integrated campaigns to grow brand leadership and market share
· Ensure strong, consistent brand positioning across ASEAN
· Build scalable frameworks for product launches and demand generation
· Partner with global teams to localize strategies for regional success
· Manage budgets, agencies, and performance to maximize ROI
Herbicides Portfolio Leadership
· Own portfolio strategy including pricing, positioning, segmentation, and lifecycle management
· Lead commercialization and launch of new innovations
· Deliver revenue, profitability, and market share growth
· Identify expansion opportunities across crops, segments, and markets
· Develop data-driven go-to-market strategies tailored to local needs
· Partner with country teams to drive execution excellence
Strategic Launch Excellence
· Establish best-in-class launch capabilities across ASEAN
· Translate technical product strengths into compelling market value
· Drive demand through field programs, channel engagement, and digital activation
· Monitor competitive, regulatory, and market developments
Cross-Functional Leadership
· Act as a bridge across commercial, technical, regulatory, and supply teams
· Influence stakeholders across global, regional, and country organizations
· Coach and elevate marketing capabilities across ASEAN teams
· Foster collaboration and knowledge sharing
What Success Looks Like
· Strong adoption of new product innovations
· Growth in revenue, market share, and profitability
· Consistent, high-impact marketing execution across ASEAN
· Measurable return on marketing investments
What You Bring
· Bachelor’s degree in Agriculture, Agronomy, Business, Marketing or related field (MBA preferred)
· 15+ years’ experience inagrochemicals, crop protection or agriculture
· Strong expertise in herbicides and portfolio marketing
· Proven success in product launches and commercialization
· Regional experience, preferably within ASEAN
· Leadership experience in marketing or commercial roles
Key Capabilities
· Strategic thinking with strong commercial acumen
· Expertise in product marketing, branding, and go-to-market strategies
· Strong stakeholder management and influencing skills
· Data-driven decision-making mindset
· Ability to thrive in a fast-paced, multicultural environment