Team Summary
The Visa Philippines team is comprised of a highly motivated bunch of problem solvers who create impactful campaigns and experiences for both our brand and our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the Philippines.
What a Marketing Specialist does at Visa
The Marketing Specialist for our business in The Philippines is accountable for the seamless execution of Visa’s brand (B2C), solutions and client marketing activities (B2B).
You will report to the Head of Country Marketing and will be part of the Philippines Country Team to accelerate business growth, with a profit and loss (P&L) mindset focused on optimizing team performance and marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.
Key responsibilities include:
- Deliver the Marketing VAS revenue target for Visa clients and lead key client marketing (B2B) programs, in close collaboration with key Visa cross-functional teams and the regional marketing team in Singapore
- Work with and support the Head of Country Marketing in the strategic development and seamless execution of key consumer marketing programs (B2C) specifically across social, digital, KOL, OOH, activation channels, merchant partnership programs and point-of-sale brand visibility programs.
- Work with key issuers to ensure Visa fair share in earned media channels is achieved, through regular communication of our key offers
- Help manage the Philippines’ marketing budget and ensure that all activities adhere to Visa’s financial policies
- Drive local market reporting and ROI tracking, including templates, methodology, cadence, and data integration, leveraging an ‘assess, test, and refine’ approach
Why this is important to Visa
Successfully handling this position will help Visa to continue consumer marketing excellence, as well as support our clients and partners in excelling their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses. This role is responsible for helping deliver on brand health targets for the Philippines as well drive partnership with clients and partners.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
