DIRECTOR OF SALES (BASED IN KUALA LUMPUR SALES OFFICE)
Full-time
Director/C-Level
Kuala Lumpur, Federal Territory of...
5 hours ago
Job SummaryWe are seeking an experienced and dynamic Director of Sales to lead the strategic planning and execution of all sales and revenue generating initiatives for PARKROYAL Penang Resort. This role is responsible for dri...
Job Summary
We are seeking an experienced and dynamic Director of Sales to lead the strategic planning and execution of all sales and revenue generating initiatives for PARKROYAL Penang Resort. This role is responsible for driving occupancy, revenue and business growth through targeted sales strategies, market segment development, key client engagement and strategic partnerships. The ideal candidate is a proactive leader with strong business acumen, in-depth industry knowledge and a proven track record in hospitality sales preferably within the resort or tourism sector.
Responsibility
- Lead by example by being the top revenue contributing team member.
- Dynamic sales hunter that can spearhead the development and implementation of sales strategies to drive revenue growth across rooms, events, and F&B, with a primary focus on MICE business from Kuala Lumpur and Singapore.
- Cultivate and strengthen relationships with corporate clients, PCOs, DMCs, and event planners in both markets to expand MICE and group business.
- Create and execute customized sales action plans for key markets, utilizing client visits, roadshows, tradeshows (e.g., ITB Asia, AIME), and virtual sales calls.
- Continuously monitor and analyse local, regional, and global market trends, economic and political developments, and competitor activities to proactively refine strategies and capture new opportunities.
- Represent the resort at key industry events and business development initiatives to enhance brand visibility and attract new business.
- Lead the daily operations of the Sales & Events team, ensuring targets are met through effective leadership, coaching, and performance management—fostering a culture of ownership, innovation, collaboration, and excellence.
- Collaborate cross-functionally with Revenue, Marketing, and Front Office teams to align pricing strategies, promotions, and group sales initiatives.
- Deliver accurate forecasts, budgets, and comprehensive sales performance reports for senior management.
- Manage and service all MICE accounts, supporting the Commercial Director in driving the team to meet revenue targets as outlined in the Budgeting Plan.
- Ensure consistent achievement or surpassing of personal revenue goals according to the KPI, guest satisfaction scores, and adherence to brand standards.
- Monthly travel to Penang is required to manage the team.
Requirement
- Minimum of 6 years’ experience in sales within the hospitality industry.
- At least 2 years’ experience as a Director of Sales or Assistant Director of Sales in a 4 or 5-star hotel or resort.
- Proven experience in setting departmental goals and formulating strategies to achieve revenue targets.
- Strong leadership, communication and interpersonal skills.
- Ability to work strategically and hands-on in a fast-paced, competitive environment.
Perks & Benefits
- Commission and bonus
- Nearby public transport
- Central location
- Medical insurance
- Personal leave
- Open culture
- Personal development opportunities
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties.
Based in Singapore, Pan Pacific Hotels Group owns and/or manages more than 40 hotels, resorts and serviced suites including those under development in 24 cities across Asia, Oceania, North America and Europe.
Voted “Best Regional Hotel Chain” by readers in Asia in 2017, Pan Pacific Hotels Group comprises two acclaimed brands: its signature brand, Pan Pacific and its deluxe brand, PARKROYAL.
Sincerity is the hallmark of Pan Pacific Hotels Group. The Group is known to its guests, partners, associates and owners for its sincerity in people and the sense of confidence which alleviates the stresses of today’s complex world.
Being a young and dynamic company, we have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create memorable hotel experiences, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint Why join us? Our purpose is to be a Great Brand, Great Hotel, Great People, Great Relationship. Our values are is to work cohesively as a team, make things simple and uncomplicated, enhance our performance and respect and care for our wider community.