The Field Marketing Executive (FME) is responsible for frontline execution of field marketing activities that build grower awareness, education, and preference for Syngenta corn hybrids.
The role focuses on on-the-ground delivery of campaigns, demonstrations, events, and grower engagement, working closely with Sales teams to support Product-on-Ground (POG) enablement. The FME acts as the primary interface with Field Marketing Promoters (FMPs), ensuring effective daily execution and acting as a multiplier for demand creation under the new Corn BU operating model.
Field Campaign Execution
- Execute field marketing campaigns in line with approved plans, standards, and timelines.
- Deliver high-quality field demos, FITs, grower meetings, caravans, and education sessions.
- Ensure activities are relevant, timely, and aligned with local crop calendars and priorities.
Grower Engagement & Education
- Engage directly with growers to explain product benefits, agronomic practices, and trial results.
- Support grower understanding, confidence, and preference through structured education activities.
- Build positive grower experience that supports downstream sales and repeat purchase.
FMP Coordination & Field Multiplication
- Work tightly and directly with Field Marketing Promoters (FMPs) deployed as third-party, non-FTE service providers.
- Translate FMM plans into daily and weekly execution activities for FMPs.
- Guide FMPs on activity focus, messaging, and execution priorities (without direct people supervision).
- Monitor activity completion and quality and provide feedback to FMM.
Push–Pull–Proof Support
- Coordinate closely with TSEs and ZSMs to align field marketing activities with sales and POG priorities.
- Support Agronomy & Technical Services (ATS) during demos, trials, and issue resolution.
- Ensure marketing execution reinforces product proof and field credibility.
Channel Inventory Visibility & Field Feedback
- Observe and report distributor, retailer, and POG inventory situations encountered during field activities.
- Flag inventory mismatches, stock-outs, or overstock situations that may impact campaign effectiveness or grower confidence.
- Provide timely field feedback to FMM and Sales teams.
Competitor & Market Intelligence
- Capture on-the-ground competitor intelligence during field execution.
- Observe and report competitor campaign presence, demo activity, grower messaging, pricing signals, and perceived strengths or gaps.
- Provide structured field insights to support campaign refinement and competitive response.
Execution Reporting & Discipline
- Maintain accurate records of activities executed, grower engagements, and FMP-supported actions.
- Submit timely and accurate execution reports in line with agreed formats and cadence.
- Comply with brand, safety, and commercial standards at all times.