About the Role
MotorBahn Group operates three automotive brands — Evoke (OE factory retrofit services), Viofo (dashcam retail & distribution) and SparKleen (premium car detailing) — with further businesses under development. We are looking for a creative, digitally savvy individual to own our entire digital presence: producing compelling visual and video content, maintaining our websites, and maximising sales across our e-commerce platforms.
This is a high-ownership role. You will work closely with the owner and the sales function, and leverage AI tools to scale output without sacrificing quality.
Title: Digital Media & Commerce Executive (up to 3 years exp.) or Manager (4+ years exp.)
Reports to: Owner / General Manager
Brands covered: Evoke · Viofo · SparKleen · Owner personal brand (car influencer)
Note: Title and compensation will be commensurate with experience.
Key Responsibilities
Content Creation & Social Media
- Plan, script, shoot (DJI Osmo Pocket & other devices) and edit short-form video content for Facebook, Instagram and TikTok across all three brands plus the owner's personal car influencer account.
- Develop a content calendar with hooks, themes and posting schedules to maximise organic reach for each brand.
- Set up and manage SparKleen's social media channels from scratch (Facebook, Instagram, TikTok).
- Create static visuals — posters, brochures, product graphics and promotional materials — using design tools (Canva, Adobe Express or equivalent).
- Organise and maintain a structured media library so footage and assets are always accessible for editors and future campaigns.
- Monitor paid ad performance, analyse return on ad spend and recommend optimisations.
Website Management & SEO
- Maintain and continuously improve the Evoke website (www.evoke.com.sg) — product listings, blog posts and landing pages.
- Build the Viofo Singapore website and the SparKleen website from scratch, leveraging available brand assets.
- Write and publish SEO-optimised blog content targeting Google search, and optimise pages for discovery by AI assistants (ChatGPT, Claude, Gemini).
- Manage product listings, pricing accuracy and promotional banners on all websites.
E-Commerce Platform Management
- Own Carousell and Shopee storefronts: refresh listings, write compelling product descriptions and attach video content to boost visibility.
- Develop a boosting and promotion schedule for Carousell listings to maintain top-of-search placement.
- Monitor and respond to buyer enquiries on Shopee in a timely manner; escalate technical questions to the relevant team member.
- Track platform analytics and report weekly on sales, traffic and conversion metrics.
AI-Assisted Workflow
- Use AI tools (Claude, Gemini or equivalent) to accelerate content ideation, copywriting, image generation and performance analysis.
- Propose and implement AI-powered workflows to handle repetitive tasks such as batch description writing, hashtag research and scheduling.
Requirements
Essential
- Diploma or Degree in Mass Communications, Digital Marketing, Multimedia Design or a related field.
- 1–5 years of relevant experience in social media management, content creation or digital marketing.
- Proficient in video editing software (CapCut, DaVinci Resolve, Adobe Premiere or equivalent).
- Solid understanding of Instagram, TikTok, Facebook and YouTube best practices.
- Basic graphic design skills (Canva, Adobe Express or similar).
- Good written English for copy, captions and blog posts.
- Comfortable working independently and managing multiple brands simultaneously.
Advantageous
- Experience managing Carousell or Shopee seller accounts.
- Knowledge of WordPress, Wix or Shopify for website management.
- Familiarity with Google Analytics, Meta Ads Manager and TikTok Ads.
- Interest in the automotive sector — cars, dashcams, detailing.
- Experience using AI tools (ChatGPT, Claude, Midjourney, etc.) for content work.
What We Offer
- Competitive salary commensurate with experience (Executive or Manager grade).
- Direct exposure across multiple growing automotive brands.
- Access to the latest AI tools and creative software.
- Flexible hybrid working arrangement once onboarded.
- Opportunity to shape the digital identity of brands from the ground up.
