RoleOverview
We areseeking a results-driven Digital Marketing Executive to plan, execute, andoptimize digital marketing campaigns that drive brand awareness, leadgeneration, customer acquisition, and engagement across multiple digitalchannels.
The idealcandidate is data-driven, creative, and passionate about staying up to datewith the latest digital marketing trends and technologies.
KeyResponsibilities
DigitalCampaign Management
·    Plan,execute, and optimize digital marketing campaigns across paid, owned, andearned channels.
·    Managedigital advertising campaigns on platforms such as Meta, Google Ads, TikTok,and other relevant channels.
·    Monitorcampaign performance and implement optimization strategies to improve ROI andachieve marketing objectives.
·    Managecampaign budgets and ensure efficient allocation of resources.
Content& Social Media Marketing
·    Develop andschedule content for social media platforms, websites, email marketing, anddigital campaigns.
·    Collaboratewith designers and content creators to produce engaging and brand-alignedmarketing assets.
·    Managesocial media communities, respond to enquiries, and monitor online engagement.
·    Identifyopportunities to leverage trends and relevant conversations to increase brandvisibility.
Website& SEO Management
·    Maintain andupdate website content to ensure accuracy and relevance.
·    ImplementSEO best practices to improve organic search visibility and website traffic.
·    Monitorwebsite performance and user experience, recommending improvements wherenecessary.
·    Coordinatewith internal and external stakeholders on website enhancement projects.
Analytics& Reporting
·    Monitor,analyze, and report on digital marketing performance using tools such as GoogleAnalytics, Meta Business Suite, and CRM platforms.
·    Provideregular insights and recommendations to improve campaign effectiveness.
·    Track keymarketing KPIs including traffic, engagement, lead generation, conversionrates, and customer acquisition costs.
·    Preparemonthly performance reports and presentations for stakeholders.
Requirements
Qualifications
·    Diploma orDegree in Marketing, Business, Communications, Digital Marketing, or a relatedfield.
·    1–3 years ofexperience in digital marketing, social media, or performance marketing.
Skills &Competencies
·    Hands-onexperience with digital advertising platforms (Meta Ads, Google Ads, TikTokAds).
·    Certificationsin Google Ads, Google Analytics, Meta Blueprint, or related digital marketingdisciplines will be advantageous
·    Familiaritywith Google Analytics, Google Tag Manager, and reporting dashboards.
·    Experiencewith website CMS platforms such as WordPress.
·    Basic HTMLknowledge
·    Basicunderstanding of CRM and marketing automation platforms.
·    Stronganalytical skills with the ability to interpret data and generate actionableinsights.
·    Excellentwritten and verbal communication skills.
·    Strongproject management and organizational abilities.
·    Ability towork independently and manage multiple projects simultaneously.