Mission statement
The mission of the Communications Manager is to manage earned relationships with press, media, and relevant local organizations. The Communications Manager will drive local coverage across specialist and gaming press with awareness and engagement strategies, and consideration depending on the target audience.
The Communication Manager will work alongside the central communication teams to deploy and implement global brand communication strategies and adapt them for the Japanese market.
Utilizing a “player-first” mentality, the Communications Manager will secure unique coverage with a focus on storytelling aiming to drive awareness, engagement, and growth of Ubisoft’s player base.
They will also support the organisation of remote and in-person press events and consumer shows where applicable. The local Communications Manager will collaborate with local, regional and central teams providing insights and best practices to enrich the Ubisoft Communication ecosystem.
In this role, you will :
- Illustrate a keen understanding of the media landscape, and drive innovation and engagement within the local communications approach.
- Develop and maintain Ubisoft’s relationships with key local press, and can leverage these to identify, negotiate and maximize opportunities to showcase key products, as well as managing and improving Ubisoft’s overall visibility and favourability in these channels.
- Demonstrate efficiency across AAA, Live, Mobile and FTP communications plans and illustrates ROI for all campaign elements, through clearly identified measurement criteria, prudent budgetary management, and thorough analysis.
- Develop close working relationships with the central communications team, to ensure clear communication and alignment, and act as the local point of contact for execution of central PR plans, while providing input and direction.
- Drive awareness of the Japanese market, potential local opportunities and specific press needs with regional and central communications teams.
- Coordinate and support impactful events, trips and exhibitions – virtually and in-person – that work for press outlets and deliver stand-out results, including press trips to Ubisoft’s global network of development studios, and external events and consumer shows.
- Manage and organise delivery of all press materials and messaging across allocated products, including media alerts, press kits, and other collateral.
- Localize content and press materials.
- Reporting of performance and results/analysis to central Global Publishing teams
- Keep abreast of external best practices and trends to recommend solutions and tools that support the communications network.
- Manage and maintain close working relationships with support agencies and ensure KPIs are met for all campaigns.
- Ensure all campaigns are employed and delivered by relevant deadlines and within budget.
- Management of Japan Communication budgets in MINT
Your main KPIs will be the following :
- Relationship Management (including identifying new media contacts and outlets)
- Reporting and Analysis with a focus on metrics that include sentiment, key-messaging and engagement
- Events and activation ROI (press trips, previews, launch events)
- Maintaining close working relationships with the regional and global communications team
- Ensuring campaigns are delivered within relevant deadlines and within budget