STRATEGIC DIRECTION & BRAND PRIORITIES
- Localise global and national Red Bull strategies to build a distinctive local face of the brand.
- Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image.
- Partner with regional sales to build both mental and physical availability across On Premise, Off Premise and universities.
- Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments.
- Co-create the regional communication strategy with national specialists to maximise local impact.
MARKETING INNOVATION & PREMIUM EXECUTION
- Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix.
- Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations.
- Lead consumer- and brand-first communication with a strong focus on digital and social media.
- Build and leverage a powerful network of local influencers, partners and Red Bull athletes to amplify activity 360°.
- Enhance brand visibility and excitement through smart use of 3rd party events, owned channels and event vehicles.
ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE
- Role model Red Bull values with a motivating, inspiring leadership style.
- Recruit, train and manage a high-performing team that lives the Red Bull attitude.
- Coach and develop team members through ongoing feedback, performance evaluations and clear development plans.
- Engage the team in idea generation, using their lifestyles to spot digital, social and cultural trends early.
- Train regional teams (including sales) on brand strategies and best-in-class execution.
DRIVING EFFICIENCIES
- Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems.
- Own regional budget planning and management in partnership with the line manager and national specialists.
- Continuously identify cost savings and operational efficiencies in the region.
- Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget.
- Manage agencies and external partners to deliver smooth, effective event logistics and execution.
