Product area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Job description
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Additional job description
As the APAC Subscriptions Partnerships Marketing Manager, you will lead the strategic evolution of co-marketing efforts with our most critical regional partners. This is a high impact, full time role designed for a builder who can move between high level strategy and deep operational execution.
You will be responsible for elevating the quality of co-marketing activations to drive paid starts and long term value. A significant portion of this role involves incubating net new workcstreams, moving beyond traditional bundles to find innovative ways to integrate the YouTube value proposition into partner ecosystems. You will serve as the essential bridge between Global and Local teams, ensuring APAC unique market needs (especially in Japan Korea, and India) are represented in the global road map while scaling global best practices across the region.
Qualifications
Job responsibilities
- Lead end-to-end marketing strategy for APAC Subscription partnerships. Develop and execute joint GTM plans aligning YouTube Premium and Music with partner business objectives.
- Identify, pilot, and expand net-new co-marketing opportunities. Experiment with new distribution models, deep product-level integrations, and lifecycle marketing within partner platforms.
- Collaborate with partners’ cross-functional teams to understand internal mechanics. Analyze partner-run initiatives to optimize user journeys, improve creative performance, and reduce funnel friction.
- Act as the strategic connector between Global Subscriptions Partnerships and APAC local leads. Advocate regional requirements and share local innovations to influence global strategy.
- Manage the APAC performance source of truth. Track, analyze, and report on partner initiative efficiency, leveraging data to dictate where to invest or pivot resources.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing marketing initiatives across multiple markets within the digital landscape in APAC markets.
Preferred qualifications
- 10 years of experience in Marketing, with a focus on Partnerships, Growth, or Performance Marketing within the APAC region.
- Experience incubating new projects, moving from a blank slide to a pilot program and eventual regional level.
- Knowledge of the subscription lifecycle, including trial to paid conversion, and Lifetime Value (LTV) optimization.
- Ability to influence global product and marketing roadmaps from a regional position using data driven insights.
- Ability to navigate partner data and translating it into clear marketing strategies and executive level presentations.
