Total 2 job vacancies by Frasers Group

The Retail Marketing Manager is responsible for the end-to-end management of all retail marketing activities, including planning, budgeting, execution, and continuous improvement to drive retail sales. This role will also lead and supervise the Designers team in producing high quality marketing materials, while ensuring effective collaboration across internal and external stakeholders.

Strategic Planning & Calendar Management

• Develop and manage the annual retail trade calendar
• Plan, strategize, and evaluate retail marketing activations, identifying opportunities for improvement

Campaign & Promotion Management

• Lead the Retail Marketing team in executing strategic retail promotions, campaigns, events, and advertising initiatives with precision and efficiency
• Develop in-store marketing strategies and point-of-sale materials to enhance the customer shopping experience
• Ensure annual sales targets are met through tactical and data-driven marketing strategies

Collaboration & Partnerships

• Build strong working relationships with internal teams and external partners to develop impactful marketing strategies
• Identify opportunities for brand visibility through partnerships and joint marketing initiatives

Budget & Performance Management

• Manage the A&P budget to maximize ROI
• Monitor, analyse, and report on campaign performance, providing data-driven recommendations for improvement

Operational & Team Leadership

• Oversee multiple divisions, including mall marketing, mailroom, and design & creative teams
• Manage day-to-day operational and administrative functions to ensure seamless execution of marketing activities
• Lead, mentor, and motivate the team to achieve departmental goals

Other Responsibilities

• Handle ad hoc tasks and projects as assigned by Line Manager or/and Management

• Assist in the planning, development, and execution of strategic retail marketing plans aligned with business plans.
• Liaise closely with internal stakeholders and external vendors to ensure timely and effective campaign execution.
• Develop campaign & advertising point-of-sale materials and ensure the timely implementation in retail stores
• Ensuring all in-store screens are updated with the latest content, including managing the media apps
• Manage all in-store posters and ensuring it is timely refresh and up to date
• Assist in mall marketing related tasks including providing promotional social media posts, event set up, advertising space and etc
• Handle all documents related processes including issuing stores guideline, documents, follow up on quotations, invoices and filling
• Check all tray cards/labels request from retail stores report, ensuring all reported issues are solved
• Work closely with mailroom for all in-house print related task including ordering inventories and follow up with suppliers on machinery services
• Assist in monitoring, analysing, and evaluating the effectiveness of retail marketing activities and advertising performance.
• Prepare, compile, and manage retail marketing reports, post-campaign evaluations, and documentation.
• Support budget tracking and cost management for retail marketing initiatives when required.
• Conduct retail stores visit and market survey to stay updated with the latest trend
• Ad hoc tasks as assigned