Key Responsibilities
1). Brand Engagement
- Curates compelling content that adheres to our brand's voice and design standards, including developing creative assets for Facebook ad campaigns, Google, LinkedIn, etc.
- Stay informed about industry trends and competitor activities to identify opportunities for growth.
- Develops and implement social media strategies to promote Australian Power Tools
- Manages social media advertising campaigns to reach target audiences effectively.
2). Stakeholder and Team Collaboration
- Participates in the planning and execution of marketing campaigns, coordinating closely with marketing managers, product managers, and other stakeholders to ensure campaigns are aligned with business objectives.
- Collaborates with graphic designers and social teams to create visually appealing content for various social media platforms.
3). Data Analysis and Reporting
- Monitors and analyzes social media presence, including both paid and organic efforts to track engagement and optimize strategies.
- Conducts competitor analysis and analyzing company lead acquisition data to contribute to overall strategy.
- Prepares analytics (based on clients’ strategy) and performance reports, providing insights and recommendations for campaign improvement and testing.
