Supervisor - Marketing Communication
2 months ago
Execute owned media campaigns across App Push, In-app Messages, LINE OA, Facebook, and WebsiteTrack campaign calendar and ensure smooth execution alig.....
- Execute owned media campaigns across App Push, In-app Messages, LINE OA, Facebook, and Website
- Track campaign calendar and ensure smooth execution aligned with business plans, coordinating with Campaign and Communication teams to launch on time
- Create tracking links and ensure accuracy of links, UTMs, and deep links before campaign go-live
- Monitor daily performance (CTR, CVR, traffic, conversions), flag issues quickly, and support immediate fixes or adjustments
- Analyze results by channel, audience, and campaign type, and support daily, weekly, and campaign performance reports, including A/B testing (message, timing, format) to improve performance
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2-5 years of experience in Marketing Communication, Campaign Management, Digital Marketing, or Owned Media execution
- Hands-on experience managing owned media channels such as App Push, In-app Messages, LINE Official Account, Facebook, and Website
- Strong understanding of campaign execution workflows, timelines, and cross-functional coordination
- Excellent communication and coordination skills to work effectively with Campaign, Communication, and cross-functional teams
- Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment
