Get to Know the Team
The Performance Marketing team is a team responsible for integrated media activities for all businesses and products of Grab. We support the brand's effort to make Grab as the brand of first choice for travel, deliveries and financial needs.
Get to Know the Role
Grab's Paid Media Team is a team of integrated media experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market reach and re-engage with existing users. It uses internal user operation levers and internal traffic management products to improve user acquisition efficiency. Additionally, it deep dives into the full converting funnels to uplift channel efficiency during each iteration cycle.
We are looking for an Integrated Media Lead to architect regional growth strategies across our diverse portfolio (including activities outside of Southeast Asia). This is a unique, career-defining role where you will sit between Consumer Full-Funnel Marketing and B2B Growth for our technology and data solutions.
You are a strategist who can seamlessly pivot from high-volume, mass-reach consumer campaigns to high-intent, account-based B2B lead generation. You will be responsible for orchestrating 360-degree media campaigns. You will also manage substantial regional budgets. Additionally, you will lead external agencies to ensure our media presence, across both digital and traditional touchpoints, is performing at a world-class level.
Reporting to the Regional Paid Media Lead, your key responsibilities include but not limited to the below.
The Critical Tasks You Will Perform
- Integrated Media Strategy & Budget Governance
- Dual-Track Orchestration: Design and champion integrated media strategies for both B2C (user acquisition/retention) and B2B (lead generation/brand authority) verticals.
- 360° Vision: Bridge the gap between offline (OOH, Traditional) and online channels to ensure a cohesive brand narrative across the full consumer and business journey.
- Establish BAU (Business As Usual) investment benchmarks and regional KPIs, ensuring you allocate capital to the highest-impact channels.
- GTM Excellence: Partner with Country Teams to launch regional campaigns, providing the strategic roadmap for audience segmentation, media mix, and funnel optimization.
- Media Operations and Channel Mastery
- Channel Calibration: Lead the automation and optimization of paid channels (Social, Programmatic, Search, etc.) maintaining high conversion quality.
- Audience Targeting: Develop audience-targeting frameworks that cater to the broad consumer app user and the niche B2B decision-maker.
- Technical Integrity: Partner with tracking and product teams to implement robust measurement best practices (MMPs, GTM, DCM) ensuring a seamless and transparent data flow.
- Data-Driven Growth & Holistic Measurement
- Experimentation Culture: Lead a rigorous, region-wide A/B testing roadmap across ad formats, landing pages, and creatives to uplift CTR and conversion efficiency.
- Analytics and Visualization: Collaborate with the Insights & Analytics team to build unified dashboards that provide real-time visibility into regional media performance and Return on investment.
- Post-Campaign Intelligence: Deliver deep-dive "Look Back" assessments after major launches, extracting applicable intelligence to empower and upskill local teams.
- Strategic Stakeholder & Agency Leadership
- Agency Management: Lead the relationship with external media agencies and partners, evaluating workflows and negotiation strategies.
- Be the primary link between Marketing Comms, Sales, Product, and Tech teams. Ensure that all ad assets are aligned with our goals.
- Regional Capability Building: Develop internal guides and training materials to inspire a culture of excellence and local ownership across our regional offices.
